Archive for April 2013

Bringing customer segmentation to life – an innovative approach

We’ve recently completed an internal communications project for British Gas that I wanted to share because it was a little bit different. For marketing professionals, understanding and bringing to life your customers and their specific experiences can prove challenging. If you don’t have an actual photograph of a particular customer or audience type then you…

Read More

Gig Night – Phoenix, O2 Shepherds Bush Empire

What did you do on Monday night? You probably went home after a long, productive day in the office, relaxed and recovered from an action packed weekend, right? Well, that perhaps would’ve been the rational thing to do in preparation for a busy week ahead – not if you’re a gig loving member of the…

Read More

Song selection. The soundtrack to successful ads

It’s nothing new to point out the importance of song selection in TV spots, but what is interesting is the shift in song choices. In many cases things are still the same. If the ad is for a car, play Song 2 to demonstrate the thrill of driving. If you’re a lifestyle brand, stick in a…

Read More

Data Awards

We’re absolutely delighted to hear that one of our clients, Hayley Jones of Park Resorts, has been nominated in two categories at the IQ Awards. Hayley is nominated in both the Data Professional and the Data Planner categories. This accolade is not only a testament to her undoubted ability but also her hard work and passion to…

Read More

It’s the thought that counts

Many years ago, when I was a young impressionable Art Director, I had the good fortune to be invited to a D&AD seminar at BAFTA. The seminar was about the growing influence of music videos and how they could inspire us creative types to use their techniques in commercials so we could grab the attention…

Read More