Archive for October 2017

Trick or Treat: Brands Embracing Halloween This Year

As an American, I was raised to know what autumn meant. That first crisp day after the summer heat signified an important shift in the landscape: Pumpkin Spice EVERYTHING, everyone swooning over the colour of the falling leaves, and the plans for Halloween beginning anew. Parties lasted for a week, with a different costume for…

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Diversity and talent are not mutually exclusive

  When you’re used to privilege, equality feels like oppression.” – Cindy Gallop The contentious words of M&C Saatchi’s group chief creative officer Justin Tindall echoed across the hollow chambers of social media this week after he asserted that he was “bored of diversity being prioritised over talent.” This statement, sandwiched between hot air surrounding…

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Subject Line Standoff

Subject lines are simultaneously an art and a science and they’re a big part of my role as a copywriter because we want those nicely designed emails we all spend hours on to be seen. But there’s a problem, people like me, non-openers. So then it occurred to me, I should build a campaign to…

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Most Instagrammable London Spots to Visit Now

Never before has the art of visual storytelling been more popular or more relevant, and no other social media platform has shaped the capacity for mass-sharing visuals and lifestyle-influence quite like Instagram. A recent article published in The Independent has gone so far as to propose that the most important factor millennials and Gen Z…

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When sex stopped selling

Last Monday, Advertising Week met for a candid panel called ‘The Truth About Gender Bias in Ads in 2017,’ to ignite conversations around the proverbial hamster wheel of gender stereotyping. Madeline Di Nonno, chief executive officer of the Geena Davis Institute on Gender in Media, opened the panel with some astonishing statistics which left her…

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