Archive for November 2017

Advent Calendars and their Marketing Benefits: Our Shortlist

It’s come to our attention that many brands have been creating wonderful advent calendars for the past few years. No longer is an advent calendar simply revenue generating opportunity for brands and a delicious chocolatey treat for consumers. They provide an opportunity for huge social media traction as well as a way to ‘paid-sample’ new…

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Who are Generation Z? A Guide to Age Group Categorisation.

Whilst I’m not one for putting people into boxes, as a geographer, I do find the impact of social, economic, cultural and spatial factors on people’s behaviour very interesting. Numerous studies show that global events and cultures affect personality and behavioural patterns of socio-demographic groups. And from my perspective, myself part of Generation Z, lots…

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Top 10 Things to do in Richmond

I must admit that we BURNers are very lucky to work in such a lovely part of London. As I enter my third month at the agency, exploring Richmond during my lunch hour remains a highlight of every day.  Some of things I would have recommended have previously been touched on in our Jess’s post on Most…

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The Art of Marketing: Christie’s and the “Holy Grail”

In one room, for nineteen minutes, five bidders crossed swords – The fight surrounded the momentous sale of Leonardo da Vinci’s “Salvator Mundi,” which sold on Wednesday night for an eye-watering $450.3 million, pulverising the high for any piece of artwork sold at auction. It eclipsed the sale of Picasso’s “Woman of Algiers,” which was…

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When is Direct Mail appropriate? Ask yourself these questions…

Most marketers acknowledge that, when approached correctly, Direct Mail can be a mighty and impactful marketing channel. Last year, a study by a Canadian neuromarketing firm found that Direct Mail requires 21% less cognitive effort to process than digital media, suggesting that it is both easier to understand and more memorable. Direct Mail has downsides…

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Cannes Lions 2017 review: a celebration of creativity.

I was fortunate enough to go along to a presentation of the 2017 Cannes Lions Awards Winners presented by Patrick Collister, Google’s Head of Design and organised by the MAA a little while ago. It was a brilliant showcase of global creativity. Collister split the awards into four ‘festivals’: Technology, Ads, Goodness and Content, then proceeded…

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Halloween Social

Yesterday we had a social to celebrate Halloween. Yes, on a Tuesday night. The rationale was to celebrate on actual Halloween, but in hindsight that was deranged decision. Never again. Moving on from the regret, the celebrations began early with the consumption of copious festive doughnuts and pun-filled team training. Then, after work, some of…

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