Advent Calendars and their Marketing Benefits: Our Shortlist

It’s come to our attention that many brands have been creating wonderful advent calendars for the past few years. No longer is an advent calendar simply revenue generating opportunity for brands and a delicious chocolatey treat for consumers. They provide an opportunity for huge social media traction as well as a way to ‘paid-sample’ new…

Read More

Who are Generation Z? A Guide to Age Group Categorisation.

Whilst I’m not one for putting people into boxes, as a geographer, I do find the impact of social, economic, cultural and spatial factors on people’s behaviour very interesting. Numerous studies show that global events and cultures affect personality and behavioural patterns of socio-demographic groups. And from my perspective, myself part of Generation Z, lots…

Read More

Top 10 Things to do in Richmond

I must admit that we BURNers are very lucky to work in such a lovely part of London. As I enter my third month at the agency, exploring Richmond during my lunch hour remains a highlight of every day.  Some of things I would have recommended have previously been touched on in our Jess’s post on Most…

Read More

The Art of Marketing: Christie’s and the “Holy Grail”

In one room, for nineteen minutes, five bidders crossed swords – The fight surrounded the momentous sale of Leonardo da Vinci’s “Salvator Mundi,” which sold on Wednesday night for an eye-watering $450.3 million, pulverising the high for any piece of artwork sold at auction. It eclipsed the sale of Picasso’s “Woman of Algiers,” which was…

Read More

When is Direct Mail appropriate? Ask yourself these questions…

Most marketers acknowledge that, when approached correctly, Direct Mail can be a mighty and impactful marketing channel. Last year, a study by a Canadian neuromarketing firm found that Direct Mail requires 21% less cognitive effort to process than digital media, suggesting that it is both easier to understand and more memorable. Direct Mail has downsides…

Read More

Cannes Lions 2017 review: a celebration of creativity.

I was fortunate enough to go along to a presentation of the 2017 Cannes Lions Awards Winners presented by Patrick Collister, Google’s Head of Design and organised by the MAA a little while ago. It was a brilliant showcase of global creativity. Collister split the awards into four ‘festivals’: Technology, Ads, Goodness and Content, then proceeded…

Read More

Halloween Social

Yesterday we had a social to celebrate Halloween. Yes, on a Tuesday night. The rationale was to celebrate on actual Halloween, but in hindsight that was deranged decision. Never again. Moving on from the regret, the celebrations began early with the consumption of copious festive doughnuts and pun-filled team training. Then, after work, some of…

Read More

Trick or Treat: Brands Embracing Halloween This Year

As an American, I was raised to know what autumn meant. That first crisp day after the summer heat signified an important shift in the landscape: Pumpkin Spice EVERYTHING, everyone swooning over the colour of the falling leaves, and the plans for Halloween beginning anew. Parties lasted for a week, with a different costume for…

Read More

Diversity and talent are not mutually exclusive

  When you’re used to privilege, equality feels like oppression.” – Cindy Gallop The contentious words of M&C Saatchi’s group chief creative officer Justin Tindall echoed across the hollow chambers of social media this week after he asserted that he was “bored of diversity being prioritised over talent.” This statement, sandwiched between hot air surrounding…

Read More

Subject Line Standoff

Subject lines are simultaneously an art and a science and they’re a big part of my role as a copywriter because we want those nicely designed emails we all spend hours on to be seen. But there’s a problem, people like me, non-openers. So then it occurred to me, I should build a campaign to…

Read More