Chico time!
Last night was the fifth birthday of One. I was delighted to attend the party held, naturally enough, at One Mayfair. It was a fantastic night in an amazing venue and a chance for all involved in the success of the project to celebrate together. I even got to meet pop royalty in the form of the one and only Chico…
If you’re not familiar with One, it’s a truly amazing story. Forgive me if I take a few minutes to explain…
The wheels have well and truly fallen off the bandwagon as England humiliatingly crash out of the FIFA World Cup. Even more disappointing after this group of players was said to offer “our best chance to win since ‘66”. This ladies and gentlemen, was our “Golden Generation”.
We’re delighted to be working with the RHS on their membership marketing strategy. It’s great to be flexing our subsciption marketing muscles on such a prestigious brand.
To celebrate the start of what we hope is a long and fruitful relationship, we headed off to Chelsea the other day for an afternoon of floral immersion. Some of the gardens were just incredible. It certainly made me realise the difference between the professionals and the amateurs. I must get the lawnmower out this weekend…
Love it or hate it, there is no escaping the World Cup is less then ten days away. Flags are appearing declaring supporter allegiances and talk mostly turns to player selection policy as every man and his dog becomes a football expert. As expected, companies are jumping on the World Cup sales promotion bandwagon with a vengeance. In some instances the actual ‘product fit’ with the World Cup appears to be irrelevant and any excuse to make the two a match made in heaven will do!
Our Julie has been moonlighting as a journalist recently. If you didn’t see her article in Marketing Week, we’ve included it below.
Consumers today are spoilt for choice as companies are becoming increasingly consumer-centric in their efforts to please and retain customers. The online world is leading the way forward satisfying this real time ‘need it now’ mentality. Consumers now have the opportunity to shop around until they find the right product, at the right price and have the product in hand within 24 hours – all without leaving the house. Trend spotting website Springwise have dubbed this emerging trend ‘NOWISM’.
In this technological age, most people are members of some form of ‘social networking website’ – the likes of MySpace for those who make music, Bebo for the younger generation, LinkedIn for the business professionals and Facebook for almost, well, everybody. But is this necessarily a good thing?
Hundreds gather to protest at global warming
Thank goodness we’re now seeing temperatures increase and the snow slowly melt.
It’s been a weird start to 2010. Most of us returned to work after the break invigorated and optimistic. We all had a few days of recovery after New Year’s Eve and the improving economy made everyone feel much more positive about the future. Then what happens? We get dumped on. Literally.
In a recent interview, Simon Cowell seemed quite convinced about the merits of a politics based X Factor. Now this is a nice one for Mr Cowell’s bottom line and for TV ad revenue, but do we think it will be beneficial in a wider sense?
Mr Cowell is a clever man. And he has effectively seen a ‘gap in the market’. That is the opportunity to engage people from all walks of life in debates about our nation’s many pressing issues. (And of course, he has also undoubtedly eyeballed the potential revenues from phone votes).
I think this could be fab. Let’s hear what the public have to say on the perplexing issues of today. And let’s use a now famous format to coax them into awareness and useful debate.
I have one reservation though. And that’s we need to be careful of majority rule. One of the reasons that referenda are so infrequently used here is that they tend to return majority decisions that are not especially useful to, or considerate of, minorities (for example, rural communities).
So, on this one, my vote is yes, as long as it’s handled with care and caution.
I’ve had enough of shouty, noisy, salesy Christmas TV ads already. But blimey, have Waitrose got their TV cracked this Christmas!
It might just be me being schmaltzy but I think they’ve captured the nostalgia corner really well. In a year that’s felt like damn hard going for many, I think more than ever people are after a bit of ‘feel-good’ and cosy Christmas home-comings with everyone getting together are just the job. May classy Christmas advertising translate into many happy returns for them.
Check it out here.
