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World Cup Football Fever
Love it or hate it, there is no escaping the World Cup is less then ten days away. Flags are appearing declaring supporter allegiances and talk mostly turns to player selection policy as every man and his dog becomes a football expert. As expected, companies are jumping on the World Cup sales promotion bandwagon with a vengeance. [...]
Now or never…
Consumers today are spoilt for choice as companies are becoming increasingly consumer-centric in their efforts to please and retain customers. The online world is leading the way forward satisfying this real time ‘need it now’ mentality. Consumers now have the opportunity to shop around until they find the right product, at the right price and [...]