Author Archives:
Has politics got the X Factor?
In a recent interview, Simon Cowell seemed quite convinced about the merits of a politics based X Factor. Now this is a nice one for Mr Cowell’s bottom line and for TV ad revenue, but do we think it will be beneficial in a wider sense?
Mr Cowell is a clever man. And he has effectively seen a [...]
Feel-good festive ad
I’ve had enough of shouty, noisy, salesy Christmas TV ads already. But blimey, have Waitrose got their TV cracked this Christmas!
It might just be me being schmaltzy but I think they’ve captured the nostalgia corner really well. In a year that’s felt like damn hard going for many, I think more than ever people are [...]