http://www.burnmarketing.com/blog BURN is a brand response agency Tue, 06 Jul 2010 12:22:06 +0000 http://backend.userland.com/rss092 en [caption id="attachment_131" align="alignleft" width="150" caption="Chico time!"][/caption] Last night was the fifth birthday of One. I was delighted to attend the party held, naturally enough, at One Mayfair. It was a fantastic night in an amazing venue and a chance for all involved in the success of the project to celebrate together. I ... http://www.burnmarketing.com/blog/2010/07/06/lets-raise-a-glass-to-one/ The wheels have well and truly fallen off the bandwagon as England humiliatingly crash out of the FIFA World Cup. Even more disappointing after this group of players was said to offer “our best chance to win since ‘66”. This ladies and gentlemen, was our “Golden Generation”. Look back only a ... http://www.burnmarketing.com/blog/2010/06/30/the-true-cost-of-our-dismal-display-in-the-fifa-world-cup-2010/ We're delighted to be working with the RHS on their membership marketing strategy. It's great to be flexing our subsciption marketing muscles on such a prestigious brand. To celebrate the start of what we hope is a long and fruitful relationship, we headed off to Chelsea the other day for an afternoon ... http://www.burnmarketing.com/blog/2010/06/03/business-is-growing/ Love it or hate it, there is no escaping the World Cup is less then ten days away. Flags are appearing declaring supporter allegiances and talk mostly turns to player selection policy as every man and his dog becomes a football expert. As expected, companies are jumping on the World Cup sales ... http://www.burnmarketing.com/blog/2010/06/03/world-cup-football-fever/ Our Julie has been moonlighting as a journalist recently. If you didn't see her article in Marketing Week, we've included it below. Everyone wants creative that works, right? Return on investment is under more scrutiny than ever.  And yet how much intelligence actually goes in to creative work to ensure its success? By ... http://www.burnmarketing.com/blog/2010/04/30/want-creative-that-works-ask-the-audience/ Consumers today are spoilt for choice as companies are becoming increasingly consumer-centric in their efforts to please and retain customers. The online world is leading the way forward satisfying this real time ‘need it now’ mentality. Consumers now have the opportunity to shop around until they find the right product, ... http://www.burnmarketing.com/blog/2010/02/12/now-or-never/ In this technological age, most people are members of some form of ‘social networking website’ – the likes of MySpace for those who make music, Bebo for the younger generation, LinkedIn for the business professionals and Facebook for almost, well, everybody. But is this necessarily a good thing?  Facebook is great ... http://www.burnmarketing.com/blog/2010/01/25/is-facebook-destroying-real-relationships/ [caption id="attachment_91" align="alignleft" width="150" caption="Hundreds gather to protest at global warming"][/caption] Thank goodness we're now seeing temperatures increase and the snow slowly melt. It's been a weird start to 2010. Most of us returned to work after the break invigorated and optimistic. We all had a few days of recovery after New ... http://www.burnmarketing.com/blog/2010/01/15/snow-joke/ In a recent interview, Simon Cowell seemed quite convinced about the merits of a politics based X Factor. Now this is a nice one for Mr Cowell's bottom line and for TV ad revenue, but do we think it will be beneficial in a wider sense? Mr Cowell is a clever man. And ... http://www.burnmarketing.com/blog/2009/12/17/has-politics-got-the-x-factor/ I’ve had enough of shouty, noisy, salesy Christmas TV ads already. But blimey, have Waitrose got their TV cracked this Christmas! It might just be me being schmaltzy but I think they’ve captured the nostalgia corner really well. In a year that’s felt like damn hard going for many, I think ... http://www.burnmarketing.com/blog/2009/12/10/feel-good-festive-ad/