Best practice

“Are you sure you want to go?”: Abandon Basket Emails

As email experts (we were voted the best eCRM agency in the UK at the Recommended Agency Register Digital Awards in June this year), part of what we do is look at how to maximise the impact of every email. For this post, we will be looking at better understanding the potential of abandon basket…

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What makes BURN an award winning agency?

BURN is an award winning agency. For the past few years we’ve been gaining recognition for our work in DM, email, CRM, digital, data and plenty more. Most recently, at the RAR awards, we took home not one but five accolades – our best haul ever. But what makes us stand out from the crowd? At the…

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Travel CRM: Getting the basics right

Let’s be honest upfront, I love a holiday! Travelling is one of my main loves and I’m a sucker for anywhere ‘new and exciting’. That’s partially why I’m interested in travel CRM. I love the whole thing – from the excitement building as I explore possible destinations (already boring my friends), to the actual experience…

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GDPR – What Makes You Tick?

GDPR is a hot topic at the moment. There are countless seminars, pieces of content and advice on offer to those companies seeking illumination and guidance. If your business has not yet decided its approach – now’s the time to do so, as the 25 May deadline is fast approaching. The ICO is a good…

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Facebook’s new algorithm is changing your News Feed – How will it affect advertisers and publishers?

During the past ten years, nearly 300 print titles have unceremoniously disappeared from the news shelves. Meanwhile, social media and our subsequent mobile addiction have managed to carve an idiosyncratic space in the foreground of our everyday. Whilst rapid digitalisation has created a new world of pioneering developments for many industries, the potent tenacity of…

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Cannes Lions 2017 review: a celebration of creativity.

I was fortunate enough to go along to a presentation of the 2017 Cannes Lions Awards Winners presented by Patrick Collister, Google’s Head of Design and organised by the MAA a little while ago. It was a brilliant showcase of global creativity. Collister split the awards into four ‘festivals’: Technology, Ads, Goodness and Content, then proceeded…

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CRM: The Art of “Thank You”

If there’s one word that CRM relies on, it’s “Thank You”. Oh wait that’s two words, but you get the point. So here are a few tips to help you get the most out of your Customer Relationship Management (CRM) programme. The key to CRM T – Test and learn Once you build up a…

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Here’s how to go viral… or maybe not.

We’d all like a viral hit on our hands right? Virals offer high reach at low cost and that’s tempting to any marketeer. But sadly, there’s a 99% chance that your content won’t catch on. That’s just down to the nature of the internet. We all know it’s a strange, unpredictable place. So, we can’t promise success.…

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6 Top Tips for Creating Ads

The best marketing communications and ads stop you in your tracks. They get shared, talked about, repeated. The very best have a timeless interest. This got us to thinking- is there a thread? We think so. We’ve started calling it the art of engagement. The act and skill of being engaging. And we’ve come up…

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