General

BURN voted Best eCRM Agency

The BURN team scooped yet another award the other week at the Recommended Agency Register Digital Awards – Best eCRM agency in the UK. We’re made up to have been recognised by clients far and wide – it’s their scoring of us and over 9,000 other agencies that leads to these accolades. This is BURN’s 6th award…

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What makes BURN an award winning agency?

BURN is an award winning agency. For the past few years we’ve been gaining recognition for our work in DM, email, CRM, digital, data and plenty more. Most recently, at the RAR awards, we took home not one but five accolades – our best haul ever. But what makes us stand out from the crowd? At the…

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GDPR – What Makes You Tick?

GDPR is a hot topic at the moment. There are countless seminars, pieces of content and advice on offer to those companies seeking illumination and guidance. If your business has not yet decided its approach – now’s the time to do so, as the 25 May deadline is fast approaching. The ICO is a good…

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BURN’s shortlist of 2018 marketing events

It’s almost the end of January and, for many of us, a busy and productive month. You may have made some new years resolutions that could now be broken or reaffirmed. We had some attempts at Veganuary, dry January,  reading more and for some of us, it was about learning more. One thing we’d suggest…

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Facebook’s new algorithm is changing your News Feed – How will it affect advertisers and publishers?

During the past ten years, nearly 300 print titles have unceremoniously disappeared from the news shelves. Meanwhile, social media and our subsequent mobile addiction have managed to carve an idiosyncratic space in the foreground of our everyday. Whilst rapid digitalisation has created a new world of pioneering developments for many industries, the potent tenacity of…

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The Art of Marketing: Christie’s and the “Holy Grail”

In one room, for nineteen minutes, five bidders crossed swords – The fight surrounded the momentous sale of Leonardo da Vinci’s “Salvator Mundi,” which sold on Wednesday night for an eye-watering $450.3 million, pulverising the high for any piece of artwork sold at auction. It eclipsed the sale of Picasso’s “Woman of Algiers,” which was…

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When sex stopped selling

Last Monday, Advertising Week met for a candid panel called ‘The Truth About Gender Bias in Ads in 2017,’ to ignite conversations around the proverbial hamster wheel of gender stereotyping. Madeline Di Nonno, chief executive officer of the Geena Davis Institute on Gender in Media, opened the panel with some astonishing statistics which left her…

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BURN Meets Unbound 2017

Earlier this month, I ventured out of my South West bubble to visit the East (London that is). The event was Unbound 2017: An event touting the power of uncovering innovation and promising connections to brands and corporations with disruptive technologies.  I arrived at the industrial, East London venue (Old Truman Brewery) marching past gaudy…

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