News

BURN voted Best eCRM Agency

The BURN team scooped yet another award the other week at the Recommended Agency Register Digital Awards – Best eCRM agency in the UK. We’re made up to have been recognised by clients far and wide – it’s their scoring of us and over 9,000 other agencies that leads to these accolades. This is BURN’s 6th award…

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Stress: Mental Health Awareness Week 2018

Sadly, approximately 1 in 4 people in the UK will experience a mental health problem every year. This year, in order to raise awareness and continue breaking down the stigma, the Mental Health Foundation, who host the annual Mental Health Awareness Week, are focussing on stress. Whilst stress is not a mental health problem in itself,…

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BURN voted the Best Marketing Agency in the UK

The other night was an amazing one for the team at BURN. We were presented with the Grand Prix at the RAR Awards, an accolade that recognises us as the best marketing agency in the UK. It’s a phenomenal endorsement of the quality of the team here – particularly when you realise we were competing…

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BHF x BURN Acquisition Celebration

Last Wednesday, the team from BURN and the British Heart Foundation (BHF) who have been working on BHF’s Heart Matters went to Dishoom to celebrate smashing the year’s goal.     We’re very proud to say that, thanks to the great teamwork with our BHF clients, we have exceeded our highest ever acquisition target for…

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The Magnificent Seven – More Awards Nominations for BURN

Tuesday marked the announcement of the RAR Awards finalists for 2018. Historically we’ve done really well in these being voted Best DM Agency and Best CRM and Data Agency in the UK on several occasions. This year I’m delighted to say that we’ve been declared a finalist in no less than 7 (SEVEN!) categories. Best DM Agency…

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Innovations that have recently caught my eye.

With my inbox flooded daily with myriad newsletters of all shapes, sizes and subject matter, I can’t help but be aware of some of the most recent innovations cropping up in the marketing world. While some will almost certainly have little or no traction, these ten below I find truly exciting. Read on to see…

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Advent Calendars and their Marketing Benefits: Our Shortlist

It’s come to our attention that many brands have been creating wonderful advent calendars for the past few years. No longer is an advent calendar simply revenue generating opportunity for brands and a delicious chocolatey treat for consumers. They provide an opportunity for huge social media traction as well as a way to ‘paid-sample’ new…

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Who are Generation Z? A Guide to Age Group Categorisation.

Whilst I’m not one for putting people into boxes, as a geographer, I do find the impact of social, economic, cultural and spatial factors on people’s behaviour very interesting. Numerous studies show that global events and cultures affect personality and behavioural patterns of socio-demographic groups. And from my perspective, myself part of Generation Z, lots…

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The Art of Marketing: Christie’s and the “Holy Grail”

In one room, for nineteen minutes, five bidders crossed swords – The fight surrounded the momentous sale of Leonardo da Vinci’s “Salvator Mundi,” which sold on Wednesday night for an eye-watering $450.3 million, pulverising the high for any piece of artwork sold at auction. It eclipsed the sale of Picasso’s “Woman of Algiers,” which was…

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TOP 5 DIRECT MARKETING NEWS STORIES

September’s direct marketing news headlines JOHN LEWIS FIRST RETAILER IN THE UK TO USE 360 VIDEO ADVERTISING An increasingly popular way to target ads directly isn’t just by channel, but also through format. John Lewis is increasingly focusing on social media, and is the first UK retailer to test 360 video. GDPR FORECAST TO CREATE…

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