CRM

BURN voted Best eCRM Agency

The BURN team scooped yet another award the other week at the Recommended Agency Register Digital Awards – Best eCRM agency in the UK. We’re made up to have been recognised by clients far and wide – it’s their scoring of us and over 9,000 other agencies that leads to these accolades. This is BURN’s 6th award…

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Travel CRM: Getting the basics right

Let’s be honest upfront, I love a holiday! Travelling is one of my main loves and I’m a sucker for anywhere ‘new and exciting’. That’s partially why I’m interested in travel CRM. I love the whole thing – from the excitement building as I explore possible destinations (already boring my friends), to the actual experience…

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CRM: The Art of “Thank You”

If there’s one word that CRM relies on, it’s “Thank You”. Oh wait that’s two words, but you get the point. So here are a few tips to help you get the most out of your Customer Relationship Management (CRM) programme. The key to CRM T – Test and learn Once you build up a…

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Best eCRM Agency – we’ve done it again!

More success for BURN to report – this time at last night’s RAR Digital Awards.  I’m pleased to say that against tough and extensive competition (there are over 9,000 agencies whose client ratings are evaluated to determine the winner), we were voted the UK’s Number 1 eCRM Agency. It’s the second year in a row,…

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Digital awards finalists once again!

Time to kick up our heels! We’re happy to say that once again, we’ve been announced as finalists in the RAR Digital Awards 2017.  We are finalists in the RAR Digital Awards for: Unlike many award nominations within the industry, the RAR finalists (and subsequent winners) are selected based on the average rating given to…

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The Seven Deadly Sins of CRM

As architects of optimal CRM programmes for clients, we are often privy to CRM ‘pitfalls’ which we call the ‘Seven Deadly Sins of CRM’.  Avoid them at all costs if you truly wish to create positive and enduring customer relationships… ‘Pride’ can be positive for sure but it can also be your downfall – as…

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Top tips for CRM success

Julie wrote a piece for the Guardian in which she outlined her top tips for CRM success. Here’s a summary of it. Setting out to create or improve your company’s Customer Relationship Management? Here are 7 top tips to help you reach CRM success. 1. Set up for CRM Success It’s absolutely essential to have…

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