Uncategorised

21 quotes that will make you more creative

 CREATIVITY “It’s not what you look at that matters, it’s what you see.” Henry David Thoureau “The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.” Edward de Bono “It takes courage to be creative. As soon as you have a new idea, you are a…

Read More

Make a simple switch to become a One Water "instant hero"

Our partnership with ONE has been intensified recently with the launch of the Instant Hero campaign. As our joint MD Guy is a co-founder, we are all incredibly passionate about spreading the word of the ONE Foundation’s wholly charitable ONE Water, as profits go straight to worthy causes in Africa. There are a billion people…

Read More

The coolest Winter Olympic print ads

Although the Winter Olympics are coming to a close, they have been a great source of great excitement in the office over the last few weeks with key talking points featuring heavily in conversation. We’re all fans of quality design at BURN, so I’ve decided to take our new-found love of the Winter Olympics and…

Read More

How are brands engaging with Sochi 2014?

As we all know, plenty of controversy has surrounded the Sochi 2014 Winter Olympics. The Games have hit the headlines for all the wrong reasons, from opposition surrounding the country’s anti-gay laws to controversy around the safety of the event. The feeling amongst the UK couldn’t be more different to August 2012 when London prepared…

Read More

In pursuit of nostalgia

I got the phone call from Germany two weeks before my wedding. “I’ve found one – early ’70s Cinelli, not bad condition for its age and it’s complete, perhaps even 80% original – do you want it?”. It was not good timing but I did. Alex runs a vintage bicycle shop in Berlin and I’d…

Read More

Paddy Power: Specialists in Shock Marketing

Although there are countless UK Bookmakers vying for punter’s stake money and loyalty, there is one particular brand that has kicked on from the pack and whipped up countless controversial campaigns in a bid to be the front-runner – Irish bookmaker Paddy Power. While their competitors’ campaigns are sometimes indistinguishable, it is hard to ignore…

Read More

Is showing old ads becoming a new trend?

I was watching telly in bed one Saturday morning, flipping through the channels as you do, when I came across the famous Kit Kat ad with the Pandas. It’s the one where the guy is waiting patiently to photograph these rare animals but misses their dance routine when he turns around to have a break…

Read More

To enter the marketing world or not, that is the question…

Entering the BURN office for the very first time was, to be frank, quite a daunting experience. What would be expected of me? Would my tea-making skills be up to scratch? Was I in for a week of marketing madness? Fortunately yes and no. So what did I actually do at BURN? In the first…

Read More

The dog’s blog

Well hello! Wag wag. Finally… I’ve been invited to blog by the humanoids here. About time. Much of my life is spent at BURN Towers – in brainstorms, meetings and just generally in the office. Can’t say I don’t prefer the park but I do go there at lunch times to sort out the squirrel…

Read More