eBay

Challenge

Raise awareness of critical changes to the way selling and Shops works.

Solution

BURN developed a series of integrated campaigns both online and offline. We also advised and implemented a major reworking of site content and associated pages, educational  tools, and interactive guides to support the changes.

Results

95% of customers researched were aware of the changes, how it affected them and what they should do next. Shops have never been more popular at eBay.