lastminute.com

Challenge

Use online communications to encourage consumers to engage with the lastminute brand thought (‘live every last minute’) and support the above the-line campaign.

Solution

BURN designed and deployed a groundbreaking online campaign:

• Highly interactive microsite with full video streaming and embedded video files, voting functionality, ‘send to a friend’ virality, downloads, real-time quiz, and data capture linked to back-end fulfilment system.
• Online brand and retail advertising including ‘floating’ overlay banners, expandable video ads and unique self-randomising online ads that delivered over 500 potential executions from a single 20k flash file.

Results

Advertising succeeded in driving hundreds of thousands of unique visitors. 90% engaged in the functionality provided.
“Slick” - Campaign Magazine.