The Royal Horticultural Society appointed us to maintain and grow its membership base. We've worked with them for over five years to help them achieve that.
We developed new strategies to acquire members - testing creative, offers and media in the process to drive efficiency.
We improved the existing retention programme by reviewing customer journeys and developing new communications to improve member engagement.
Success through brand response
All our communications are highly impactful and strongly branded but in addition have a number of proven direct response techniques within them to drive action.
Targeted Direct Marketing
We created targeted DM to acquire, welcome, retain and win back members. We start every campaign with the numbers - ensuring we can expect an ROI from the get-go. Every campaign is carefully measured, evaluated and reported to ensure constant improvement.
The gift of gardening
We developed a new gift pack and then promoted it via integrated campaigns at Christmas and Mother's Day.
Driving ticket sales for shows
We created beautiful and effective Direct Mail to promote the RHS's shows.
RHS members were targeted with a message regarding their priority window and ticket discount. This was designed both to drive sales but also to increase member engagement.
The RHS community continues to thrive and grow and has now achieved its highest ever membership level and its lowest ever churn rate.
We also achieved our record DM response rate of 25% on one of our mailings meaning that 1 in 4 people mailed made a directly attributable purchase.
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