Data Planning
Our Data Planning department is headed by Juliet Sparkes – an industry legend.
We love data and the nuggets it provides. We’ve scoped and built databases and CRM systems, helped build effective segmentation strategies, informed profiling exercises, built models, sourced cold data, overlaid and appended and drilled and analysed for as long as we can remember.
Perhaps most importantly, we remove the mystery. Data is hugely powerful, although often beguiling. We aim to talk data in a simple, straightforward manner that focuses on the benefits not industry gobbledegook.
