Direct Marketing
BURN has got a strong heritage in targeted direct communications driven by data insight. We’ve delivered integrated DM campaigns for blue-chip clients amounting to millions of mail packs, emails, inserts and door drops per month and all developed to deliver optimum ROI.
Our unique creative development tool ‘Proven Creativity’ was developed to sharpen communications and is especially powerful when used to inform DM planning. It recently achieved an ROI of £32:1 for a current client and a conversion rate of 8%.
Couple this with our expertise in on- and off-line personalisation, and we will deliver better results for you through the relevance of our direct communications.
