Viral Marketing
All great marketing is naturally viral - simple as that. However, recently there’s been a huge client appetite for work that’s shared and forwarded by customers. This is seen as cheap marketing. However, good virals are few and far between and many end up going nowhere so you can end up wasting money easily.
We’ve created edgy, online virals for Shark Energy Drink, practical how-to viral videos and clever social-change viral campaigning for our pro-bono client One Water. The key in all cases is to deliver something unique and powerful enough to reach the influencers in society as it will be these people who ultimately ‘feed’ the masses. That’s what we’re good at.
