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Archive for May 2011

Top Tips to Improve Direct Mail and Email Results

We’re often asked whether there are any sure-fire ways to improve client’s direct marketing effectiveness. It’s a difficult question to answer. The problem is that each piece of direct marketing is different in terms of objective, target audience, incentives used, selected communication media etc. The things that make one campaign successful won’t necessarily work on…

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How to improve the growth of your business…

Improving growth is easy if you’re in the horticultural game… It’s simply a case of sun and water. This year’s Chelsea Flower Show had a lot of the former over its first few days. Unfortunately for us, yesterday they had a lot of the latter too. Typically that was the day that Julie and I…

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The pains and the gains 18 months on


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