Archive for September 2011
When good ideas go viral…
One good way to rate the value of a marketing idea is to assess its virality. Does the concept have sufficient cut-through and engagement to encourage the target audience to spread the message on your behalf? There’s a general perception that this type of behaviour only ever happens in the business-to-consumer environment and more often…
Read MoreBrand new work for bid shopping
Woo hoo. After months of fairly intense work, we’re delighted that the covers have come off our latest branding project for bid shopping. The TV company owns three channels – bid, price drop and speed auction – as well as the e-commerce web site pricedropper.co.uk. BURN was appointed as lead agency earlier in the year…
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