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Archive for November 2012

Avoiding the ‘Junk Mail’ Trap

In the news today there was  a report that 50% of all post that Royal Mail carries is apparently ‘junk mail’. It annoys me that postal communications from businesses promoting products and services  are invariably described as ‘junk mail’. No one refers to advertising in newspapers as ‘junk articles’ or TV advertising as ‘junk programmes’ –…

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Lucky 7?

November 5th marks BURN’s 7th birthday. It’s a real achievement to be thriving in such difficult economic circumstances. Lots of our peers are suffering or going to the wall, so I guess we must be doing something right. When we set up the agency at the end of 2005, we couldn’t have predicted the economic…

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The pains and the gains 18 months on

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