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Archive for February 2013

We love data

I guess it’s not the coolest thing to say, but we genuinely love data here at BURN. Customer and prospect databases are perhaps the most valuable in-house resources available to marketers. Not only is your proprietary data free to use (opt-ins accepted) and likely to be highly effective from a cost per acquisition perspective, but…

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The pains and the gains 18 months on

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