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Archive for August 2013

Highs and lows of airline customer service

I recently had cause to amend some return European flights. And it proved very interesting to observe the approaches of two different airlines. Two of the party were booked with Monarch and I was booked with EasyJet. Both airlines received my request with an accompanying medical certificate, providing proof of the need to delay travel.…

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Client or Agency Side? The big debate

What’s best, client-side marketer or agency suit? It’s a question I’ve been asked many times by colleagues, friends and those wanting to make a start in the world of marketing. I’ve worked at various integrated agencies, although I started client side – and returned many years later for another couple of years. When I started…

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We're a B2B Awards Finalist

  Delighted to say that one of the programmes we work on with O2 has been shortlisted for a prestigious B2B Award. The Partner Marketing activity – including Marketing Matters events and educational e-newsletters – has been selected as a finalist in the “Best Channel Marketing Initiative” category. It’s great news for the whole team involved…

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The pains and the gains 18 months on

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