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Archive for September 2013

Creating an authentic brand – from ‘transactional’ to ‘interactional’

“Increasingly, we’re being referred to brands by our contacts rather than the brand directly introducing itself”. I recently read this statement and it made me think about how humans interact with each other, how it’s changing, and how brands can genuinely share or enhance that interaction. Firstly, let’s consider how human interactions are evolving. In…

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Is showing old ads becoming a new trend?

I was watching telly in bed one Saturday morning, flipping through the channels as you do, when I came across the famous Kit Kat ad with the Pandas. It’s the one where the guy is waiting patiently to photograph these rare animals but misses their dance routine when he turns around to have a break…

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The pains and the gains 18 months on


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