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Archive for May 2014

Top tips for direct mail

Here’s an edited version of our top ten tips for direct mail which was published in the Guardian recently… ———————————————————————————————————————————————————- Start at the end Start by thinking what you want to achieve in terms of response rate and ROI. This will mean that you conceive a campaign which is right for your aims, ensuring you’re…

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Brand You

Whilst arguing with my girlfriend the other evening, she threw the old phrase at me: “It’s not what you said John, it’s how you said it!” Extremely frustrated by this, it got me thinking. Do we come across in certain ways, even unintentionally? Why does the way we say things or the way we do…

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