Archive for February 2015

Fool Proof

The email has been sent, and the DM pack has gone to print, but you notice a spelling mistake when your sample arrives.  Oh no… all that work and one little mistake has ruined it all. It’s happened to the best of us, but everyone remembers the moment when you spot the mistake and your…

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Method Marketing

There aren’t that many agencies in the UK that can claim our expertise in marketing to small businesses. That’s a bold statement, I know. There are, of course, lots of specialist B2B agencies out there – whereas by contrast, BURN works on both B2C as well as B2B accounts. So why do I think we,…

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Marketing marketing

There’s a general consensus, it seems, that the standard of copywriting in the UK is not as high as it used to be. As a marketeer, it’s only natural to wonder what the problem is. But as a copywriter, it’s real cause for concern. Has the profession changed? What about the marketing industry? Are copywriters…

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