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Archive for August 2015

King of burgers. King of marketing

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In case you missed it, yesterday Burger King launched a genius campaign to form a one-time-only coalition with its nemesis, McDonald’s. Why? To celebrate, and raise awareness of, World Peace Day on September 21st. A website was launched, full page press ads ran in the New York Times and Chicago Tribune – the paper local…

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The pains and the gains 18 months on

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