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Archive for January 2017

Connecting The Dots: Marketing

Have you ever found yourself looking back on a recent success, and only with the aid of retrospect does it become clear how it was that a seemingly random set of events came together perfectly & you ended with the win that you did? The oft-quoted Steve Jobs sums this occurrence up perfectly “You can’t…

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We are excited to announce that we have won a place on the RNLI’s roster following a tender and pitch process involving multiple undisclosed agencies and are happy to confirm that we will lead the RNLI’s key ‘Mayday’ campaign for 2017, which will galvanise existing and new support for the RNLI. Julie Cheetham, MD at…

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The Seven Deadly Sins of CRM

As architects of optimal CRM programmes for clients, we are often privy to CRM ‘pitfalls’ which we call the ‘Seven Deadly Sins of CRM’.  Avoid them at all costs if you truly wish to create positive and enduring customer relationships… ‘Pride’ can be positive for sure but it can also be your downfall – as…

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