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Archive for February 2020

eCRM Newsletters: Our 9 Top Tips

eCRM

eCRM (Electronic Customer Relationship Management) newsletters aren’t as simple as they can first appear. For one, the modern-day inbox is overcrowded and therefore the competition to cut-through the noise is intense. By way of contextualising this, the average office worker receives 120 emails every day. In addition to this, you can’t just send one fantastic…

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Brand Response – The Answer to the Art v. Science Debate

Brand Response - Art and Science

The effectiveness of great marketing is built on both art and science.  Achieving the perfect balance between these two areas creates memorable campaigns that achieve commercial results. It always surprises us how few companies and agencies consider the importance of both these elements when developing campaigns. People tend to hold a strong belief in the…

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