Understanding your audience is key to the success of most activity. But not just the cells in a database but the real people behind the data.

There is always further insight to be obtained and leveraged to inform multi-channel acquisition, nurture and retention strategies and creative. Attitudinal profiling, psychographics, segmentation, propensity modelling and many more can all heavily influence marketing outcomes by adding ‘personal colour’ to black and white cells in a database.

Post activity analysis is vital for testing, learning and intelligent iteration. We look at engagement and response metrics, segment by segment and cell by cell to get ever better results, enabling us to drive efficiencies in long into the future.

We’ll work with you to realise the potential of your data, as we’ve done for our other clients who voted us no. 1 for data.

Profitable relationships are built on insights and strong thinking, so it pays to ensure your marketing strategy is in safe hands – we’ve won awards for both our strategic work and effectiveness.

Key to driving advocacy and lifetime value is effective contact strategies and journeys, so we consider all the possible touchpoints to create mutually rewarding relationships. Often starting with a BURN CRM audit we look at KPI’s, gaps, overlaps, messaging, creative, formats, frequency, engagement, channels, segments, attrition, value exchange, opportunities for automation and much more to help you build an effective programme.

We can help with all aspects of CRM communications – whether you’re starting from scratch or looking to evolve your approach.

Put simply - It’s what your audience will remember and engage with, they will make decisions based on how it makes them feel. It must manifest all the insights and thinking that have gone before and must feel like it has been developed for them – not someone a bit like them.

We brainstorm, co-create, scamp, improve and shape ideas until we’re all happy we have a winner. We’ll show you how it resonates with your audience and how it manifests cross channel before developing into campaign executions.

We leverage great planning and the skills of our creative team to your advantage, creating brand communications that really engage. Our Engagement Framework, direct response techniques and years of experience combine to create communications that hit home.

Our Tech Team are experts in leading CRM technology platforms like Salesforce, Adobe Marketo and HubSpot. We partner with clients to better understand their requirements for, and current use of, CRM software. We identify process and platform improvements that will empower the efficient and effective delivery of their bottom-line business results.

Key to our clients’ technical success is the alignment of the right tools with their business needs, uniting marketing campaigns, sales outreach and customer service. The real magic happens when a company’s collective contact information comes together, to create a single customer view that empowers ongoing communications.

With HubSpot, our “Gold Partner” status reflects our excellence at designing, building, integrating and managing the HubSpot suite of CRM tools.

Selected Case Studies