Posts by Emma Haynes
Trusted Circle: Planned Ascent Website
Earlier this week, the Planned Ascent website was launched. Planned Ascent has been set up by a long-time trusted adviser and friend, Tim Cornell. It exists to help people and businesses achieve sustainable growth through a combination of coaching, consulting and connections with trusted others. We’re delighted to be a part of their Trusted Circle…
Read MoreOur Pledge to the Planet
Prompted by the sobering Intergovernmental Panel on Climate Change’s (IPCC) report earlier this month warning that we have just 12 years to contain global warming to a maximum rise of 1.5C above pre-industrial levels, we decided it was to time to ensure that the team at BURN is doing all it can for the environment.…
Read MoreInnovation Series: Lifestyle Top Ten
Back in June, we looked at the most exciting environmental innovations of 2018 so far, you can check them out here. This time, we’ve explored some of the most recent ideas on the table designed to enhance daily life. Mirror ‘Morror’ on the wall, who is the fairest of them all? Firstly, ‘Morror’, a smart…
Read More“Are you sure you want to go?”: Abandon Basket Emails
As email experts (we were voted the best eCRM agency in the UK at the Recommended Agency Register Digital Awards in June this year), part of what we do is look at how to maximise the impact of every email. For this post, we will be looking at better understanding the potential of abandon basket…
Read MoreInnovation Series: Environment
First established by the United Nations in 1972, World Environment Day takes place on June 5th every year to raise awareness of the myriad environmental issues with which we’ve become all too familiar. This year, the focus is on #BeatPlasticPollution. Globally, a shocking 500 billion disposable plastic bags are used every year, with a further…
Read MoreStress: Mental Health Awareness Week 2018
Sadly, approximately 1 in 4 people in the UK will experience a mental health problem every year. This year, in order to raise awareness and continue breaking down the stigma, the Mental Health Foundation, who host the annual Mental Health Awareness Week, are focussing on stress. Whilst stress is not a mental health problem in itself,…
Read MoreBHF x BURN Acquisition Celebration
Last Wednesday, the team from BURN and the British Heart Foundation (BHF) who have been working on BHF’s Heart Matters went to Dishoom to celebrate smashing the year’s goal. We’re very proud to say that, thanks to the great teamwork with our BHF clients, we have exceeded our highest ever acquisition target for…
Read MoreInnovations that have recently caught my eye.
With my inbox flooded daily with myriad newsletters of all shapes, sizes and subject matter, I can’t help but be aware of some of the most recent innovations cropping up in the marketing world. While some will almost certainly have little or no traction, these ten below I find truly exciting. Read on to see…
Read MoreTop 5 Marketing Trends for 2018
It’s January 2nd 2018 and for most of us, this marks the first day back at work (side note: where did 2017 go?). This time of year is characterised by looking forward at the year ahead, so a natural place for me to kick-off BURN’s blog for this year was predicting the Top 5 Marketing Trends…
Read MoreWho are Generation Z? A Guide to Age Group Categorisation.
Whilst I’m not one for putting people into boxes, as a geographer, I do find the impact of social, economic, cultural and spatial factors on people’s behaviour very interesting. Numerous studies show that global events and cultures affect personality and behavioural patterns of socio-demographic groups. And from my perspective, myself part of Generation Z, lots…
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