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Posts by Emma Haynes

TRIUMPH OVER ADVERSITY

triumph

It’s amazing to see how people are pulling together at this time of crisis and how positivity can be found in the darkest of places. Together, we will prevail. And on that note, the BURN team has prevailed again in The Drum Recommends Awards. Today, we were announced as the winners of three awards: UK’s…

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THE NEW C WORD – COVID-19

AND WHAT IT MEANS FOR YOUR CUSTOMER COMMUNICATIONS   Clearly this is a time for coming together, for taking care of others and for looking after customers. It is not a time to be overly transactional or self-serving. Never has there been a better time to understand what your customer really needs, how you can…

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eCRM Newsletters: Our 9 Top Tips

eCRM

eCRM (Electronic Customer Relationship Management) newsletters aren’t as simple as they can first appear. For one, the modern-day inbox is overcrowded and therefore the competition to cut-through the noise is intense. By way of contextualising this, the average office worker receives 120 emails every day. In addition to this, you can’t just send one fantastic…

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Secrets of Travel CRM

Travel CRM should not be this hard: “Our gift to you as a loyal customer.” “Our holidays are now reduced by 10% for the next 5 days.”   Hang on! I am allegedly an important loyal customer, I have booked three holidays with you in the last five years and that has earned me the…

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Trending in 2020

2020

Firstly, Happy New Year from all of us at BURN! In the spirit of getting back to reality after two weeks of not knowing what day it is or your purpose in life, we’ve pulled together some of the most exciting trends that will come to a head in 2020. THE NEW ECO-NORMAL As we…

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