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Posts by Guy

A new and exciting chapter starts with Selbey Anderson

BURN - More Punch

Julie and I set BURN up in April 2005. Prior to that, we’d both been part of the management team at Black Cat – an agency which we’d seen grow from a small team of 6 to over 150 by the time it was sold to WPP and merged into JWT in Knightsbridge. We set…

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Selbey Anderson buys award-winning brand response agency, BURN

News Announcement

London, October 19th 2020: Brand response agency BURN today announces its acquisition by Selbey Anderson, the fast-growth marcoms group. Founders Julie Cheetham and Guy McConnell will continue to lead the agency, which was established in 2005. BURN, whose brand response approach includes deep expertise in CRM, data and direct is multi-award winning and serves both…

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Best Email Marketing Agency – We Will See…

Email Marketing Experts

We’re delighted to announce that we’ve been nominated once again as the Best Email Marketing Agency in the UK in The Drum Recommends Digital Awards 2020. At a time where marketers are tightening their belts and strapping in for a bumpy ride, efficient channels such as email are a lifesaver. However, email is often an…

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Some Good News in Dark Times – More Award Nominations…

Award nominations for BURN

Let’s face it, we’re operating in a world unlike anything we’ve ever experienced. Many businesses are currently closed or not operating fully. Millions of workers are at home – being paid by the government to avoid lay-offs by their employers and businesses are going to the wall on a daily basis. And that’s all set…

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Brand Response – The Answer to the Art v. Science Debate

Brand Response - Art and Science

The effectiveness of great marketing is built on both art and science.  Achieving the perfect balance between these two areas creates memorable campaigns that achieve commercial results. It always surprises us how few companies and agencies consider the importance of both these elements when developing campaigns. People tend to hold a strong belief in the…

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GDPR. The pains and the gains 18 months on

GDPR - The pains and the gains 18 months on

It was one of the biggest changes to data protection laws in many years. The arrival of GDPR in May 2018, was met by a collective groan by many marketeers who feared not only the decimation of their marketing databases but months of remedial work to achieve compliance. But what has the effect been 18…

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BURN voted Best eCRM Agency

eCRM Award Win

Last night (3rd December 2019) at the Drum Awards, BURN once again walked away with the title of Best eCRM Agency in the UK. The awards were held at the Marriot Grosvenor Square. They’re based on ratings clients give to agencies for different disciplines, and as a result carry even greater value to us. This…

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More awards nominations

The Drum Recommends Awards Finalist

We’re nominated for two awards at The Drum Recommends Digital Awards. We’re up for ‘Best for Strategic Thinking’ and ‘Best for eCRM’. It’s the sixth year running we’ve been nominated as the UK’s Number 1 eCRM agency and we’ve won it four out of the last five times. The nomination is testament to another great…

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Are you a Digital Developer with an engaging personality? Walk this way…

Digital Developer

The agency We’re looking for an energetic, talented Digital Developer to join our team and help deliver a broad range of projects. BURN is a multi-award winning agency based in Richmond, South West London – voted Grand Prix winner in the RAR awards 2018. Clients are mostly blue chips, combined with smaller, fast growing ’start…

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