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Posts by Guy

Best Agency for Data 2021

The Power of Data

We’re delighted to announce that we’ve won the Best Agency for Data 2021 at The Drum Recommends awards for the second year running. These awards are voted for by clients – making them all the more desirable. Data is increasingly recognised as one of the most valuable assets in any organisation. So, being acknowledged as…

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Why ‘Best for Effectiveness’ is an award we would love

Effectiveness Awards

Regular followers of either this blog or our social channels will have noticed the recent news that we’re finalists in 5 categories in The Drum Recommends Awards – Best for Creativity and Innovation, Best for Strategic Thinking, Best for Effectiveness, Best for Direct Marketing and Best for Data. I was reflecting on this wonderful news…

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BURN is a finalist in 5 categories at The Drum Recommends Awards

The Drum Recommends Finalist

Last week we found out we were a finalist in the Drums Recommends Awards. For those that are not aware, The Drum Recommends is a database of agencies who are all recommended and rated by their clients. It allows clients to identify, quickly and easily, the best agencies in the UK to meet their specific…

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More proof that Direct Mail is highly effective

Post drives sales

According to WARC, DM is perceived by marketers as the tenth most effective medium. This, alongside the massive swing to digital spend, may explain why DM has become increasingly unfashionable over the last few years. However, a recent survey by UK mail media industry body JICMAIL published in WARC, proves just how responsive DM is…

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Let’s be direct…

Direct Mail

Here’s a brain-scratcher for you; what is not invited but stays in your home on average for 4 weeks? No? OK, same answer, different question; what did 44% of people say they looked forward to and 88% of people say they paid more attention to during lockdown? Still no? OK, one last chance, same answer…

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A new and exciting chapter starts with Selbey Anderson

BURN - More Punch

Julie and I set BURN up in April 2005. Prior to that, we’d both been part of the management team at Black Cat – an agency which we’d seen grow from a small team of 6 to over 150 by the time it was sold to WPP and merged into JWT in Knightsbridge. We set…

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Selbey Anderson buys award-winning brand response agency, BURN

News Announcement

London, October 19th 2020: Brand response agency BURN today announces its acquisition by Selbey Anderson, the fast-growth marcoms group. Founders Julie Cheetham and Guy McConnell will continue to lead the agency, which was established in 2005. BURN, whose brand response approach includes deep expertise in CRM, data and direct is multi-award winning and serves both…

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Best Email Marketing Agency – We Will See…

Email Marketing Experts

We’re delighted to announce that we’ve been nominated once again as the Best Email Marketing Agency in the UK in The Drum Recommends Digital Awards 2020. At a time where marketers are tightening their belts and strapping in for a bumpy ride, efficient channels such as email are a lifesaver. However, email is often an…

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Some Good News in Dark Times – More Award Nominations…

Award nominations for BURN

Let’s face it, we’re operating in a world unlike anything we’ve ever experienced. Many businesses are currently closed or not operating fully. Millions of workers are at home – being paid by the government to avoid lay-offs by their employers and businesses are going to the wall on a daily basis. And that’s all set…

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Brand Response – The Answer to the Art v. Science Debate

Brand Response - Art and Science

The effectiveness of great marketing is built on both art and science.  Achieving the perfect balance between these two areas creates memorable campaigns that achieve commercial results. It always surprises us how few companies and agencies consider the importance of both these elements when developing campaigns. People tend to hold a strong belief in the…

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