Posts by Mark Shadbolt

BURN voted Best eCRM Agency

The BURN team scooped yet another award the other week at the Recommended Agency Register Digital Awards – Best eCRM agency in the UK. We’re made up to have been recognised by clients far and wide – it’s their scoring of us and over 9,000 other agencies that leads to these accolades. This is BURN’s 6th award…

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What makes BURN an award winning agency?

award winning agency, BURN

BURN is an award winning agency. For the past few years we’ve been gaining recognition for our work in DM, email, CRM, digital, data and plenty more. Most recently, at the RAR awards, we took home not one but five accolades – our best haul ever. But what makes us stand out from the crowd? At the…

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Influencer marketing: what is it and what can it do?

Influencer Marketing: what is it?

Influencer marketing, courtesy mostly of Instagram and Youtube, is already big. Influencer marketing, courtesy mostly of Instagram and Youtube, again, is going to get bigger. That’s why it’s being spoken about so much as we steam on in to 2018. Let’s take a look at what it is and how we predict it panning out…

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Subject Line Standoff

Subject line showdown

Subject lines are simultaneously an art and a science and they’re a big part of my role as a copywriter because we want those nicely designed emails we all spend hours on to be seen. But there’s a problem, people like me, non-openers. So then it occurred to me, I should build a campaign to…

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TOP 5 DIRECT MARKETING NEWS STORIES

BURN TOP 5 DIRECT MARKETING NEWS

September’s direct marketing news headlines JOHN LEWIS FIRST RETAILER IN THE UK TO USE 360 VIDEO ADVERTISING An increasingly popular way to target ads directly isn’t just by channel, but also through format. John Lewis is increasingly focusing on social media, and is the first UK retailer to test 360 video. GDPR FORECAST TO CREATE…

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CRM: The Art of “Thank You”

CRM relies on thanking your customers, whether by email, DM or on social media. Here's a guide on how best to make your customers feel valued.

If there’s one word that CRM relies on, it’s “Thank You”. Oh wait that’s two words, but you get the point. So here are a few tips to help you get the most out of your Customer Relationship Management (CRM) programme. The key to CRM T – Test and learn Once you build up a…

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TOP 5 DIGITAL NEWS STORIES

TOP 5 DIGITAL NEWS STORIES

This month it’s digital month Facebook GIF comments Words are becoming increasingly yesteryear in digital media, and as is the next logical step, Facebook now allows you to comment via GIF. Sometimes a smoking cat on a skateboard is the only way you can truly convey a sense of “deal with it”. New Twitter design…

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What does GDPR mean for my business?

A BIG change is coming– the General Data Protection Regulation (GDPR). It’s been a long time coming, but at BURN we believe it’s a good thing for marketing and marketers. GDPR gives customers more power and control over the data companies have and hold about them and how they can use it. That being said,…

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10k fun run for the RNLI

RNLI 10K run

I spent the early part of this year working on our RNLI account’s Mayday fundraising campaign, and in that time I’ve really got to know what it’s all about. As part of the project, we assembled a “fundraising pack” for people who were interesting in getting involved with Mayday. Naturally, I ordered one for myself,…

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