Posts by Adam Ball
Let’s talk Tribes
We’re fans here at BURN. Fans of lots of different things; new technology, dogs, a good cup of coffee. But mostly we’re fans of customer-first thinking. We believe that by adopting this approach we can help our clients increase brand love, improve engagement across all channels and encourage advocacy. And one of the ways we…
Read MoreBURN’s five top tips on warming up “Blue Monday” 2019
What and when is “Blue Monday”? Today marks “Blue Monday” 2019 – the most depressing day of the year. In 2005, UK-based psychologist Dr. Arnall coined the term “Blue Monday” to describe the third Monday in January: where bad weather, post-Christmas debt, missing spending time with loved ones at festive gatherings, Monday blues and breaking…
Read MoreInnovation Series: Wellness
Wellness undoubtedly became a buzz word in 2018 and is only set to ramp up as the “new year, new me” resolutions kick in (New Year’s Day didn’t count because of the hangover, right?). Being ‘well’ is no longer simply about physical health, it is an overall sense of sustained physical, mental and social wellbeing.…
Read MoreTrusted Circle: Planned Ascent Website
Earlier this week, the Planned Ascent website was launched. Planned Ascent has been set up by a long-time trusted adviser and friend, Tim Cornell. It exists to help people and businesses achieve sustainable growth through a combination of coaching, consulting and connections with trusted others. We’re delighted to be a part of their Trusted Circle…
Read MoreOur Pledge to the Planet
Prompted by the sobering Intergovernmental Panel on Climate Change’s (IPCC) report earlier this month warning that we have just 12 years to contain global warming to a maximum rise of 1.5C above pre-industrial levels, we decided it was to time to ensure that the team at BURN is doing all it can for the environment.…
Read MoreInnovation Series: Lifestyle Top Ten
Back in June, we looked at the most exciting environmental innovations of 2018 so far, you can check them out here. This time, we’ve explored some of the most recent ideas on the table designed to enhance daily life. Mirror ‘Morror’ on the wall, who is the fairest of them all? Firstly, ‘Morror’, a smart…
Read More“Are you sure you want to go?”: Abandon Basket Emails
As email experts (we were voted the best eCRM agency in the UK at the Recommended Agency Register Digital Awards in June this year), part of what we do is look at how to maximise the impact of every email. For this post, we will be looking at better understanding the potential of abandon basket…
Read MoreBURN voted Best eCRM Agency
The BURN team scooped yet another award the other week at the Recommended Agency Register Digital Awards – Best eCRM agency in the UK. We’re made up to have been recognised by clients far and wide – it’s their scoring of us and over 9,000 other agencies that leads to these accolades. This is BURN’s 6th award…
Read MoreInnovation Series: Environment
First established by the United Nations in 1972, World Environment Day takes place on June 5th every year to raise awareness of the myriad environmental issues with which we’ve become all too familiar. This year, the focus is on #BeatPlasticPollution. Globally, a shocking 500 billion disposable plastic bags are used every year, with a further…
Read MoreStress: Mental Health Awareness Week 2018
Sadly, approximately 1 in 4 people in the UK will experience a mental health problem every year. This year, in order to raise awareness and continue breaking down the stigma, the Mental Health Foundation, who host the annual Mental Health Awareness Week, are focussing on stress. Whilst stress is not a mental health problem in itself,…
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