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The Power of Data

Best Agency for Data 2021

May 25, 2021

We’re delighted to announce that we’ve won the Best Agency for Data 2021 at The Drum Recommends awards for the second year running. These awards are voted for by clients – making them all the more desirable. Data is increasingly recognised as one of the most valuable assets in any organisation. So, being acknowledged as…

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Effectiveness Awards

Why ‘Best for Effectiveness’ is an award we would love

May 7, 2021

Regular followers of either this blog or our social channels will have noticed the recent news that we’re finalists in 5 categories in The Drum Recommends Awards – Best for Creativity and Innovation, Best for Strategic Thinking, Best for Effectiveness, Best for Direct Marketing and Best for Data. I was reflecting on this wonderful news…

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The Drum Recommends Finalist

BURN is a finalist in 5 categories at The Drum Recommends Awards

April 28, 2021

Last week we found out we were a finalist in the Drums Recommends Awards. For those that are not aware, The Drum Recommends is a database of agencies who are all recommended and rated by their clients. It allows clients to identify, quickly and easily, the best agencies in the UK to meet their specific…

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Post drives sales

More proof that Direct Mail is highly effective

April 14, 2021

According to WARC, DM is perceived by marketers as the tenth most effective medium. This, alongside the massive swing to digital spend, may explain why DM has become increasingly unfashionable over the last few years. However, a recent survey by UK mail media industry body JICMAIL published in WARC, proves just how responsive DM is…

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Direct Mail

Let’s be direct…

November 2, 2020

Here’s a brain-scratcher for you; what is not invited but stays in your home on average for 4 weeks? No? OK, same answer, different question; what did 44% of people say they looked forward to and 88% of people say they paid more attention to during lockdown? Still no? OK, one last chance, same answer…

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BURN - More Punch

A new and exciting chapter starts with Selbey Anderson

October 28, 2020

Julie and I set BURN up in April 2005. Prior to that, we’d both been part of the management team at Black Cat – an agency which we’d seen grow from a small team of 6 to over 150 by the time it was sold to WPP and merged into JWT in Knightsbridge. We set…

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News Announcement

Selbey Anderson buys award-winning brand response agency, BURN

October 19, 2020

London, October 19th 2020: Brand response agency BURN today announces its acquisition by Selbey Anderson, the fast-growth marcoms group. Founders Julie Cheetham and Guy McConnell will continue to lead the agency, which was established in 2005. BURN, whose brand response approach includes deep expertise in CRM, data and direct is multi-award winning and serves both…

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Email Marketing Experts

Best Email Marketing Agency – We Will See…

September 24, 2020

We’re delighted to announce that we’ve been nominated once again as the Best Email Marketing Agency in the UK in The Drum Recommends Digital Awards 2020. At a time where marketers are tightening their belts and strapping in for a bumpy ride, efficient channels such as email are a lifesaver. However, email is often an…

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triumph

TRIUMPH OVER ADVERSITY

April 30, 2020

It’s amazing to see how people are pulling together at this time of crisis and how positivity can be found in the darkest of places. Together, we will prevail. And on that note, the BURN team has prevailed again in The Drum Recommends Awards. Today, we were announced as the winners of three awards: UK’s…

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THE NEW C WORD – COVID-19

April 17, 2020

AND WHAT IT MEANS FOR YOUR CUSTOMER COMMUNICATIONS   Clearly this is a time for coming together, for taking care of others and for looking after customers. It is not a time to be overly transactional or self-serving. Never has there been a better time to understand what your customer really needs, how you can…

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Award nominations for BURN

Some Good News in Dark Times – More Award Nominations…

April 15, 2020

Let’s face it, we’re operating in a world unlike anything we’ve ever experienced. Many businesses are currently closed or not operating fully. Millions of workers are at home – being paid by the government to avoid lay-offs by their employers and businesses are going to the wall on a daily basis. And that’s all set…

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eCRM

eCRM Newsletters: Our 9 Top Tips

February 24, 2020

eCRM (Electronic Customer Relationship Management) newsletters aren’t as simple as they can first appear. For one, the modern-day inbox is overcrowded and therefore the competition to cut-through the noise is intense. By way of contextualising this, the average office worker receives 120 emails every day. In addition to this, you can’t just send one fantastic…

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Brand Response - Art and Science

Brand Response – The Answer to the Art v. Science Debate

February 20, 2020

The effectiveness of great marketing is built on both art and science.  Achieving the perfect balance between these two areas creates memorable campaigns that achieve commercial results. It always surprises us how few companies and agencies consider the importance of both these elements when developing campaigns. People tend to hold a strong belief in the…

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Secrets of Travel CRM

January 28, 2020

Travel CRM should not be this hard: “Our gift to you as a loyal customer.” “Our holidays are now reduced by 10% for the next 5 days.”   Hang on! I am allegedly an important loyal customer, I have booked three holidays with you in the last five years and that has earned me the…

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2020

Trending in 2020

January 10, 2020

Firstly, Happy New Year from all of us at BURN! In the spirit of getting back to reality after two weeks of not knowing what day it is or your purpose in life, we’ve pulled together some of the most exciting trends that will come to a head in 2020. THE NEW ECO-NORMAL As we…

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