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Best Agency for Data 2021
We’re delighted to announce that we’ve won the Best Agency for Data 2021 at The Drum Recommends awards for the second year running. These awards are voted for by clients – making them all the more desirable. Data is increasingly recognised as one of the most valuable assets in any organisation. So, being acknowledged as…
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Why ‘Best for Effectiveness’ is an award we would love
Regular followers of either this blog or our social channels will have noticed the recent news that we’re finalists in 5 categories in The Drum Recommends Awards – Best for Creativity and Innovation, Best for Strategic Thinking, Best for Effectiveness, Best for Direct Marketing and Best for Data. I was reflecting on this wonderful news…
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BURN is a finalist in 5 categories at The Drum Recommends Awards
Last week we found out we were a finalist in the Drums Recommends Awards. For those that are not aware, The Drum Recommends is a database of agencies who are all recommended and rated by their clients. It allows clients to identify, quickly and easily, the best agencies in the UK to meet their specific…
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More proof that Direct Mail is highly effective
According to WARC, DM is perceived by marketers as the tenth most effective medium. This, alongside the massive swing to digital spend, may explain why DM has become increasingly unfashionable over the last few years. However, a recent survey by UK mail media industry body JICMAIL published in WARC, proves just how responsive DM is…
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Let’s be direct…
Here’s a brain-scratcher for you; what is not invited but stays in your home on average for 4 weeks? No? OK, same answer, different question; what did 44% of people say they looked forward to and 88% of people say they paid more attention to during lockdown? Still no? OK, one last chance, same answer…
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A new and exciting chapter starts with Selbey Anderson
Julie and I set BURN up in April 2005. Prior to that, we’d both been part of the management team at Black Cat – an agency which we’d seen grow from a small team of 6 to over 150 by the time it was sold to WPP and merged into JWT in Knightsbridge. We set…
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Selbey Anderson buys award-winning brand response agency, BURN
London, October 19th 2020: Brand response agency BURN today announces its acquisition by Selbey Anderson, the fast-growth marcoms group. Founders Julie Cheetham and Guy McConnell will continue to lead the agency, which was established in 2005. BURN, whose brand response approach includes deep expertise in CRM, data and direct is multi-award winning and serves both…
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Best Email Marketing Agency – We Will See…
We’re delighted to announce that we’ve been nominated once again as the Best Email Marketing Agency in the UK in The Drum Recommends Digital Awards 2020. At a time where marketers are tightening their belts and strapping in for a bumpy ride, efficient channels such as email are a lifesaver. However, email is often an…
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TRIUMPH OVER ADVERSITY
It’s amazing to see how people are pulling together at this time of crisis and how positivity can be found in the darkest of places. Together, we will prevail. And on that note, the BURN team has prevailed again in The Drum Recommends Awards. Today, we were announced as the winners of three awards: UK’s…
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THE NEW C WORD – COVID-19
AND WHAT IT MEANS FOR YOUR CUSTOMER COMMUNICATIONS Clearly this is a time for coming together, for taking care of others and for looking after customers. It is not a time to be overly transactional or self-serving. Never has there been a better time to understand what your customer really needs, how you can…
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Some Good News in Dark Times – More Award Nominations…
Let’s face it, we’re operating in a world unlike anything we’ve ever experienced. Many businesses are currently closed or not operating fully. Millions of workers are at home – being paid by the government to avoid lay-offs by their employers and businesses are going to the wall on a daily basis. And that’s all set…
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eCRM Newsletters: Our 9 Top Tips
eCRM (Electronic Customer Relationship Management) newsletters aren’t as simple as they can first appear. For one, the modern-day inbox is overcrowded and therefore the competition to cut-through the noise is intense. By way of contextualising this, the average office worker receives 120 emails every day. In addition to this, you can’t just send one fantastic…
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Brand Response – The Answer to the Art v. Science Debate
The effectiveness of great marketing is built on both art and science. Achieving the perfect balance between these two areas creates memorable campaigns that achieve commercial results. It always surprises us how few companies and agencies consider the importance of both these elements when developing campaigns. People tend to hold a strong belief in the…
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Secrets of Travel CRM
Travel CRM should not be this hard: “Our gift to you as a loyal customer.” “Our holidays are now reduced by 10% for the next 5 days.” Hang on! I am allegedly an important loyal customer, I have booked three holidays with you in the last five years and that has earned me the…
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Trending in 2020
Firstly, Happy New Year from all of us at BURN! In the spirit of getting back to reality after two weeks of not knowing what day it is or your purpose in life, we’ve pulled together some of the most exciting trends that will come to a head in 2020. THE NEW ECO-NORMAL As we…
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