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Brand Response - Art and Science

Brand Response – The Answer to the Art v. Science Debate

February 20, 2020

The effectiveness of great marketing is built on both art and science.  Achieving the perfect balance between these two areas creates memorable campaigns that achieve commercial results. It always surprises us how few companies and agencies consider the importance of both these elements when developing campaigns. People tend to hold a strong belief in the…

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Secrets of Travel CRM

January 28, 2020

Travel CRM should not be this hard: “Our gift to you as a loyal customer.” “Our holidays are now reduced by 10% for the next 5 days.”   Hang on! I am allegedly an important loyal customer, I have booked three holidays with you in the last five years and that has earned me the…

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2020

Trending in 2020

January 10, 2020

Firstly, Happy New Year from all of us at BURN! In the spirit of getting back to reality after two weeks of not knowing what day it is or your purpose in life, we’ve pulled together some of the most exciting trends that will come to a head in 2020. THE NEW ECO-NORMAL As we…

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GDPR - The pains and the gains 18 months on

GDPR. The pains and the gains 18 months on

December 9, 2019

It was one of the biggest changes to data protection laws in many years. The arrival of GDPR in May 2018, was met by a collective groan by many marketeers who feared not only the decimation of their marketing databases but months of remedial work to achieve compliance. But what has the effect been 18…

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eCRM Award Win

BURN voted Best eCRM Agency

December 4, 2019

Last night (3rd December 2019) at the Drum Awards, BURN once again walked away with the title of Best eCRM Agency in the UK. The awards were held at the Marriot Grosvenor Square. They’re based on ratings clients give to agencies for different disciplines, and as a result carry even greater value to us. This…

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The Drum Recommends Awards Finalist

More awards nominations

November 14, 2019

We’re nominated for two awards at The Drum Recommends Digital Awards. We’re up for ‘Best for Strategic Thinking’ and ‘Best for eCRM’. It’s the sixth year running we’ve been nominated as the UK’s Number 1 eCRM agency and we’ve won it four out of the last five times. The nomination is testament to another great…

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Digital Developer

Are you a Digital Developer with an engaging personality? Walk this way…

August 29, 2019

The agency We’re looking for an energetic, talented Digital Developer to join our team and help deliver a broad range of projects. BURN is a multi-award winning agency based in Richmond, South West London – voted Grand Prix winner in the RAR awards 2018. Clients are mostly blue chips, combined with smaller, fast growing ’start…

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time for a money renaissance

Time for a Money Renaissance?

June 11, 2019

Have you ever thought about our current system of money? Questioned whether it is safe? Wondered whether there are better alternatives? We hadn’t until we met Ralph Hazell and read his amazing book ‘The Decentralised Renaissance’. Provocative. Controversial. Challenging. It’s certainly all of these things but blimey, it also stuns you out of the sleep-walk…

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Let’s talk Tribes

May 29, 2019

We’re fans here at BURN. Fans of lots of different things; new technology, dogs, a good cup of coffee. But mostly we’re fans of customer-first thinking. We believe that by adopting this approach we can help our clients increase brand love, improve engagement across all channels and encourage advocacy. And one of the ways we…

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blue monday

BURN’s five top tips on warming up “Blue Monday” 2019

January 21, 2019

What and when is “Blue Monday”? Today marks “Blue Monday” 2019 – the most depressing day of the year. In 2005, UK-based psychologist Dr. Arnall coined the term “Blue Monday” to describe the third Monday in January: where bad weather, post-Christmas debt, missing spending time with loved ones at festive gatherings, Monday blues and breaking…

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wellness

Innovation Series: Wellness

January 11, 2019

Wellness undoubtedly became a buzz word in 2018 and is only set to ramp up as the “new year, new me” resolutions kick in (New Year’s Day didn’t count because of the hangover, right?). Being ‘well’ is no longer simply about physical health, it is an overall sense of sustained physical, mental and social wellbeing.…

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trusted circle

Trusted Circle: Planned Ascent Website

November 14, 2018

Earlier this week, the Planned Ascent website was launched. Planned Ascent has been set up by a long-time trusted adviser and friend, Tim Cornell. It exists to help people and businesses achieve sustainable growth through a combination of coaching, consulting and connections with trusted others. We’re delighted to be a part of their Trusted Circle…

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pledge to the planet banner

Our Pledge to the Planet

October 30, 2018

Prompted by the sobering Intergovernmental Panel on Climate Change’s (IPCC) report earlier this month warning that we have just 12 years to contain global warming to a maximum rise of 1.5C above pre-industrial levels, we decided it was to time to ensure that the team at BURN is doing all it can for the environment.…

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innovation

Innovation Series: Lifestyle Top Ten

October 16, 2018

Back in June, we looked at the most exciting environmental innovations of 2018 so far, you can check them out here. This time, we’ve explored some of the most recent ideas on the table designed to enhance daily life. Mirror ‘Morror’ on the wall, who is the fairest of them all? Firstly, ‘Morror’, a smart…

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The pains and the gains 18 months on

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