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TRIUMPH OVER ADVERSITY

April 30, 2020

It’s amazing to see how people are pulling together at this time of crisis and how positivity can be found in the darkest of places. Together, we will prevail. And on that note, the BURN team has prevailed again in The Drum Recommends Awards. Today, we were announced as the winners of three awards: UK’s…

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THE NEW C WORD – COVID-19

April 17, 2020

AND WHAT IT MEANS FOR YOUR CUSTOMER COMMUNICATIONS   Clearly this is a time for coming together, for taking care of others and for looking after customers. It is not a time to be overly transactional or self-serving. Never has there been a better time to understand what your customer really needs, how you can…

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Award nominations for BURN

Some Good News in Dark Times – More Award Nominations…

April 15, 2020

Let’s face it, we’re operating in a world unlike anything we’ve ever experienced. Many businesses are currently closed or not operating fully. Millions of workers are at home – being paid by the government to avoid lay-offs by their employers and businesses are going to the wall on a daily basis. And that’s all set…

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eCRM

eCRM Newsletters: Our 9 Top Tips

February 24, 2020

eCRM (Electronic Customer Relationship Management) newsletters aren’t as simple as they can first appear. For one, the modern-day inbox is overcrowded and therefore the competition to cut-through the noise is intense. By way of contextualising this, the average office worker receives 120 emails every day. In addition to this, you can’t just send one fantastic…

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Brand Response - Art and Science

Brand Response – The Answer to the Art v. Science Debate

February 20, 2020

The effectiveness of great marketing is built on both art and science.  Achieving the perfect balance between these two areas creates memorable campaigns that achieve commercial results. It always surprises us how few companies and agencies consider the importance of both these elements when developing campaigns. People tend to hold a strong belief in the…

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Secrets of Travel CRM

January 28, 2020

Travel CRM should not be this hard: “Our gift to you as a loyal customer.” “Our holidays are now reduced by 10% for the next 5 days.”   Hang on! I am allegedly an important loyal customer, I have booked three holidays with you in the last five years and that has earned me the…

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2020

Trending in 2020

January 10, 2020

Firstly, Happy New Year from all of us at BURN! In the spirit of getting back to reality after two weeks of not knowing what day it is or your purpose in life, we’ve pulled together some of the most exciting trends that will come to a head in 2020. THE NEW ECO-NORMAL As we…

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GDPR - The pains and the gains 18 months on

GDPR. The pains and the gains 18 months on

December 9, 2019

It was one of the biggest changes to data protection laws in many years. The arrival of GDPR in May 2018, was met by a collective groan by many marketeers who feared not only the decimation of their marketing databases but months of remedial work to achieve compliance. But what has the effect been 18…

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eCRM Award Win

BURN voted Best eCRM Agency

December 4, 2019

Last night (3rd December 2019) at the Drum Awards, BURN once again walked away with the title of Best eCRM Agency in the UK. The awards were held at the Marriot Grosvenor Square. They’re based on ratings clients give to agencies for different disciplines, and as a result carry even greater value to us. This…

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The Drum Recommends Awards Finalist

More awards nominations

November 14, 2019

We’re nominated for two awards at The Drum Recommends Digital Awards. We’re up for ‘Best for Strategic Thinking’ and ‘Best for eCRM’. It’s the sixth year running we’ve been nominated as the UK’s Number 1 eCRM agency and we’ve won it four out of the last five times. The nomination is testament to another great…

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Digital Developer

Are you a Digital Developer with an engaging personality? Walk this way…

August 29, 2019

The agency We’re looking for an energetic, talented Digital Developer to join our team and help deliver a broad range of projects. BURN is a multi-award winning agency based in Richmond, South West London – voted Grand Prix winner in the RAR awards 2018. Clients are mostly blue chips, combined with smaller, fast growing ’start…

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time for a money renaissance

Time for a Money Renaissance?

June 11, 2019

Have you ever thought about our current system of money? Questioned whether it is safe? Wondered whether there are better alternatives? We hadn’t until we met Ralph Hazell and read his amazing book ‘The Decentralised Renaissance’. Provocative. Controversial. Challenging. It’s certainly all of these things but blimey, it also stuns you out of the sleep-walk…

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Let’s talk Tribes

May 29, 2019

We’re fans here at BURN. Fans of lots of different things; new technology, dogs, a good cup of coffee. But mostly we’re fans of customer-first thinking. We believe that by adopting this approach we can help our clients increase brand love, improve engagement across all channels and encourage advocacy. And one of the ways we…

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blue monday

BURN’s five top tips on warming up “Blue Monday” 2019

January 21, 2019

What and when is “Blue Monday”? Today marks “Blue Monday” 2019 – the most depressing day of the year. In 2005, UK-based psychologist Dr. Arnall coined the term “Blue Monday” to describe the third Monday in January: where bad weather, post-Christmas debt, missing spending time with loved ones at festive gatherings, Monday blues and breaking…

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The pains and the gains 18 months on

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