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The RHS Chelsea Flower Show

May 23, 2013

The RHS Chelsea Flower Show is celebrating its 100th year of exhibiting stunning flowers and beautiful show gardens this year. Held in the ground of the Chelsea Hospital since 1913, it’s Britain’s second biggest flower show (after RHS Hampton Court Flower Show, 9 July – 14 July) and commands interest from the Royal family (HRH…

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Gig Night – Tribes / The Watermelons @ McCluskys, Kingston

May 22, 2013

We’ve been rather excited about the new Tribes album at BURN HQ as of late. Following on from their stellar 2011 debut album ‘Baby’ we had high hopes for their new offering after hearing such new singles as ‘Dancehall’ and ‘How The Other Half Live’ in the build up to their nationwide tour. For this…

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The dog’s blog

May 14, 2013

Well hello! Wag wag. Finally… I’ve been invited to blog by the humanoids here. About time. Much of my life is spent at BURN Towers – in brainstorms, meetings and just generally in the office. Can’t say I don’t prefer the park but I do go there at lunch times to sort out the squirrel…

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Looking for that creative spark? Sign up to Springwise

May 2, 2013

If there’s one email newsletter we look forward to receiving here at BURN, it’s the one from Springwise. For those that haven’t come across it, Springwise is a site showcasing innovative, new business ideas from around the world. With over 15,000 ‘spotters’ on their books, the breadth and geographical reach of businesses that have been…

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Bringing customer segmentation to life – an innovative approach

April 29, 2013

We’ve recently completed an internal communications project for British Gas that I wanted to share because it was a little bit different. For marketing professionals, understanding and bringing to life your customers and their specific experiences can prove challenging. If you don’t have an actual photograph of a particular customer or audience type then you…

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Gig Night – Phoenix, O2 Shepherds Bush Empire

April 25, 2013

What did you do on Monday night? You probably went home after a long, productive day in the office, relaxed and recovered from an action packed weekend, right? Well, that perhaps would’ve been the rational thing to do in preparation for a busy week ahead – not if you’re a gig loving member of the…

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Song selection. The soundtrack to successful ads

April 23, 2013

It’s nothing new to point out the importance of song selection in TV spots, but what is interesting is the shift in song choices. In many cases things are still the same. If the ad is for a car, play Song 2 to demonstrate the thrill of driving. If you’re a lifestyle brand, stick in a…

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Data Awards

April 19, 2013

We’re absolutely delighted to hear that one of our clients, Hayley Jones of Park Resorts, has been nominated in two categories at the IQ Awards. Hayley is nominated in both the Data Professional and the Data Planner categories. This accolade is not only a testament to her undoubted ability but also her hard work and passion to…

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It’s the thought that counts

April 5, 2013

Many years ago, when I was a young impressionable Art Director, I had the good fortune to be invited to a D&AD seminar at BAFTA. The seminar was about the growing influence of music videos and how they could inspire us creative types to use their techniques in commercials so we could grab the attention…

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Get blogging!

March 26, 2013

That’s been the rallying cry from within the ranks here at BURN to those few amongst us who fear the unknown; the thought of voicing an opinion that will be ‘out there’ for evermore with a name attached; offering people the chance to review and comment which, in our heads, basically means they’ll criticise -suck their…

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Do QR codes work?

March 14, 2013

  We’ve all seen them, sneaking onto crisp packets, the ad’s in the Sunday magazines, cereal boxes… they’re everywhere. The cubist, beefed-up, younger brother of the barcode is slowly gaining ground. But does it work, and is it here to stay?   The quick answer is here… What’s a QR code anyway? QR (Quick response)…

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New Draft EU Data Protection Legislation

March 14, 2013

You may not be aware but the EU is currently debating the introduction of new Data Protection Legislation. Were the current proposals to come into force, the effects on both Direct Marketers and the wider business community could be huge – it’s no exaggeration to say that it would turn the online marketing industry on…

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Good advice sticks

March 11, 2013

I’m a passionate photographer and love trying out new ways to capture interesting shots. A group of us from the London Photography Meetup Group braved the cold on Saturday night, standing in Green Park ‘painting’ with various light sources – we got some great shots.  When someone suggested walking to the Millennium Bridge to take…

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Digital print – a technique to improve direct marketing results

March 7, 2013

I’m showing my age now however I remember the days when laser personalisation was the new ‘kid on the block’ for variable and targeted messaging in Direct Marketing campaigns! However time has marched on and the ever increasing capability of digital presses now offer direct marketers greater flexibility in producing targeted DM comms with unlimited…

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Of Monsters and Men

March 6, 2013

We like music at BURN. It’s a critical part of what makes our office tick. The team here have a variety of music tastes but regardless of what’s playing we’d all rather work whilst listening to music than sit in silence. Yes, I know your teachers will have told you that silence is golden and aids concentration. But the…

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