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How to run an agency pitch

March 1, 2013

You need a new agency but how on earth do you go about finding the ‘one’? It’s as daunting as dating and shares many similarities – you’ve got to have chemistry and you need to be compatible. Here’s our handy guide to the pitch process and the pitfalls to avoid… 1. Flirt with possibility Start…

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We love data

February 19, 2013

I guess it’s not the coolest thing to say, but we genuinely love data here at BURN. Customer and prospect databases are perhaps the most valuable in-house resources available to marketers. Not only is your proprietary data free to use (opt-ins accepted) and likely to be highly effective from a cost per acquisition perspective, but…

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Christmas Crackers!

December 13, 2012

Oh I wish it could be Christmas every day-ay-ay-ay. So, the festive season is on us again and the elves at BURN HQ have been busy answering the toughest brief of the year. The agency Christmas card… Obviously this took priority over all the client work and we whittled the long-list of Cannes winning ideas…

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Avoiding the ‘Junk Mail’ Trap

November 14, 2012

In the news today there was  a report that 50% of all post that Royal Mail carries is apparently ‘junk mail’. It annoys me that postal communications from businesses promoting products and services  are invariably described as ‘junk mail’. No one refers to advertising in newspapers as ‘junk articles’ or TV advertising as ‘junk programmes’ –…

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Lucky 7?

November 5, 2012

November 5th marks BURN’s 7th birthday. It’s a real achievement to be thriving in such difficult economic circumstances. Lots of our peers are suffering or going to the wall, so I guess we must be doing something right. When we set up the agency at the end of 2005, we couldn’t have predicted the economic…

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Bill’s brilliant act of kindness

October 11, 2012

Autumn’s here, boots are being dusted off, brollies are out and we’re back to a natural British state of constant semi-dampness. Which after such a brilliant summer of cool Britannia is a bit depressing. So it made our week to see what the local Bill’s restaurant had done as a great bit of local marketing…

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A big thank you

October 5, 2012

We’re all feeling in good spirits this week. No, we haven’t won a large new piece of business and neither has the Haribo supply been topped up – that happens on Monday. No, the reason for our good humour is that we’ve been inundated with positive client feedback. You’d be surprised what a difference it…

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Oxjam – Music to my Ears

October 1, 2012

On Thursday night I was lucky enough to attend one of the four launch nights for Oxjam. If you’re not aware of Oxjam, it’s a month long series of gigs around the UK – all designed to raise money for Oxfam. The events are kicked off in London by some well-known acts playing in Oxfam’s…

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Customer service dos and don’ts – real life examples

September 24, 2012

This weekend I came across two very contrasting examples of customer service – one good, one bad. Whilst both related to problems my family and I had experienced, the way the two companies involved dealt with the issues were quite different. The disappointing example of problem resolution came from I don’t know if you’ve…

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The power of social media monitoring

August 13, 2012

  We’re more connected than ever, whether by Facebook, Twitter, Pinterest or LinkedIn – there’s a social networking site for everyone. More importantly, we have more of a voice than ever; and a voice that has the potential to change the image of a brand or product overnight. Take the letter by three year-old Lily…

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Social work for hotels

June 27, 2012

Whether you like it or not, travellers as well as professional travel bookers are looking to each other’s opinions and online hotel reviews to help make booking decisions.  Comments ranging from the booking process to in-depth brand reviews, opinions on hotel cleanliness and staff attitude  or to the quality of facilities and bedrooms will either…

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To pin, or not to pin

May 29, 2012

Pinterest – are you part of it?  According to Experian Hitwise, it’s the third largest social network site in the US, surpassing Linkedin and tagged with over 12 million users. Earlier this year comScore reported the site was the fastest site in history to break through the 10 million unique visitor mark. Pinterest users create…

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Iceland – the top travel destination of 2012

May 18, 2012

This time last week I was standing in the centre of the 6.2mile glacier, directly above the mighty volcano Katla. A fellow traveller we met was researching the impact that an eruption might have on the 2012 Olympics.  (If you remember, this time two years ago, the Eyjafjallajökull eruption left millions stranded across Europe, and cost airlines…

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