Skip to content

Agency
Blog

Slowly does it…

May 10, 2012

I saw this great YouTube clip the other day from a Danish TV programme called Dumt & Farligt (Stupid & Dangerous). The show format seems a simple one – the presenters destroy household objects in a variety of ways for the amusement of the audience. (It reminds me of a primetime version of Blendtec’s famous…

Read More

Officially the best direct marketing agency in the UK

April 10, 2012

Most awards tend to leave us cold. Let’s face it, the industry bodies and publications run the award ceremonies to make money or simply for self-congratulatory purposes. And the flabby, big name agencies, with plenty of creative down-time available to hone their entries, are mostly the ones who win. So it’s particularly nice to have…

Read More

Flying High

March 23, 2012

[yframe url=’http://www.youtube.com/watch?v=GYW5G2kbrKk&feature=player_embedded’]   One of the interesting things we came across this week was this article on Wired . Apparently some chap called Jarno Smeets, a Dutch engineer, has developed some bird-like wings that enable him to fly. It’s clearly a fake (in fact the latest update to the article suggests that a Dutch artist…

Read More

We're a Recommended Agency finalist…

March 2, 2012

We’ve made the list of finalists for the Recommended Agency Register Awards. It’s particularly exciting as these awards are based on the votes of over 5,000 clients. The clients are asked to score their agencies out of 100 for different marketing disciplines and the scores are then combined to give an average. We were one…

Read More
Quickbooks TV Ad

TV ad for Intuit

February 28, 2012

  We’re pleased to say that our TV advertisement for Intuit QuickBooks, the UK’s number one small business accounting software, is live on air. The direct response TV ad was produced in 30 second and 60 second lengths and is running on mix of Sky channels targeting small business owners.  Designed to drive direct sales,…

Read More

How to Get Rich Quick – The Lesson Behind the Facebook IPO

February 8, 2012

The IPO of Facebook is producing some amazing stories of wealth. Of course the main focus is on Mark Zuckerberg and the billions he’ll be worth. Not bad for a young man who set up his company 8 years ago. But that’s a story that’s been circulating for years. The staggering numbers have just been…

Read More

What we do on our days off…

December 22, 2011

We all enjoy different interests outside of BURN. Some like to spend time with their families, others enjoy the company of friends and very often both of these involve pubs. Our Head of Morale, Arthur, loves pubs too but he’s also partial to a long walk with his friends in the countryside. Here’s a shot…

Read More

We have a winner…

December 22, 2011

We’re delighted to announce that the winner of our recent Spot the Santa Christmas competition is Emily Lomax at the RHS. A delicious luxury hamper will be winging its way to her. Thanks to all those who entered. Most of you got the right answers…with one or two notable and amusing exceptions. We particularly enjoyed…

Read More

A new site and a Christmas competition!

December 9, 2011

The more perceptive amongst you might have noticed that we have a luvverly new site. Thanks to everyone that’s got stuck in and fitted it around client work – especially Adam and Andrew. Extra special thanks to some of our lovely clients who wanted to go on video and sing our praises. Take a minute…

Read More

A sign of good taste

November 14, 2011

The 5th November is our official birthday. We’re a bit like the queen in that we have two. We were incorporated in April 2005 but in reality we didn’t start trading until November of that year – so it was only natural with a name like BURN that we chose the 5th to celebrate our…

Read More

When good ideas go viral…

September 28, 2011

One good way to rate the value of a marketing idea is to assess its virality. Does the concept have sufficient cut-through and engagement to encourage the target audience to spread the message on your behalf? There’s a general perception that this type of behaviour only ever happens in the business-to-consumer environment and more often…

Read More

Doing your bit for East Africa

August 5, 2011

 The scenes unfolding in East Africa are truly awful. The misery inflicted on thousands of families by the droughts brings tears to the eyes. An article in the Sun the other day shone a light on the generosity of the British towards catastrophic events such as this. Britain led the list of donators with £90m…

Read More

Top Tips to Improve Direct Mail and Email Results

May 31, 2011

We’re often asked whether there are any sure-fire ways to improve client’s direct marketing effectiveness. It’s a difficult question to answer. The problem is that each piece of direct marketing is different in terms of objective, target audience, incentives used, selected communication media etc. The things that make one campaign successful won’t necessarily work on…

Read More

Categories