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Karma

November 12, 2010

We’ve always believed in karma at BURN. Be respectful, be kind…and don’t go looking for trouble because what goes round comes round. It’s stood us in good stead. And we think this is a lovely example, especially since this species is ‘deer’ to our hearts.

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Google's Demo Slam

November 8, 2010

The people at Google have been busy. They’ve been hard at work creating awesome free tools like Sketchup (3D sketching software – check it out) as well as (accidentally) stealing borrowing our personal data. They’ve been so productive that most of us mere mortals have lost track of the tools they have produced. And I imagine that…

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Personal Services…

November 5, 2010

It’s a fairly well understood principle in marketing that the more relevant a communication is to an individual, the more likely that individual is to respond to it. Of course, the greater the level of response, the more revenue and profit is generated. Obviously, in certain media, personalisation can be difficult – impossible even. However…

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Let's raise a glass to One…

July 6, 2010

Last night was the fifth birthday of One. I was delighted to attend the party held, naturally enough, at One Mayfair. It was a fantastic night in an amazing venue and a chance for all involved in the success of the project to celebrate together. I even got to meet pop royalty in the form of the…

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The true cost of our dismal display in the FIFA World Cup 2010

June 30, 2010

The wheels have well and truly fallen off the bandwagon as England humiliatingly crash out of the FIFA World Cup. Even more disappointing after this group of players was said to offer “our best chance to win since ‘66”. This ladies and gentlemen, was our “Golden Generation”.

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Business is growing…

June 3, 2010

We’re delighted to be working with the RHS on their membership marketing strategy. It’s great to be flexing our subsciption marketing muscles on such a prestigious brand. To celebrate the start of what we hope is a long and fruitful relationship, we headed off to Chelsea the other day for an afternoon of floral immersion. Some…

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Want creative that works? Ask the audience

April 30, 2010

Our Julie has been moonlighting as a journalist recently. If you didn’t see her article in Marketing Week, we’ve included it below.

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Now or never…

February 12, 2010

Consumers today are spoilt for choice as companies are becoming increasingly consumer-centric in their efforts to please and retain customers. The online world is leading the way forward satisfying this real time ‘need it now’ mentality. Consumers now have the opportunity to shop around until they find the right product, at the right price and…

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Is Facebook destroying real relationships?

January 25, 2010

In this technological age, most people are members of some form of ‘social networking website’ – the likes of MySpace for those who make music, Bebo for the younger generation, LinkedIn for the business professionals and Facebook for almost, well, everybody. But is this necessarily a good thing? 

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Snow joke

January 15, 2010

Thank goodness we’re now seeing temperatures increase and the snow slowly melt. It’s been a weird start to 2010. Most of us returned to work after the break invigorated and optimistic. We all had a few days of recovery after New Year’s Eve and the improving economy made everyone feel much more positive about the…

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Has politics got the X Factor?

December 17, 2009

In a recent interview, Simon Cowell seemed quite convinced about the merits of a politics based X Factor. Now this is a nice one for Mr Cowell’s bottom line and for TV ad revenue, but do we think it will be beneficial in a wider sense? Mr Cowell is a clever man. And he has effectively seen…

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Feel-good festive ad

December 10, 2009

I’ve had enough of shouty, noisy, salesy Christmas TV ads already. But blimey, have Waitrose got their TV cracked this Christmas! It might just be me being schmaltzy but I think they’ve captured the nostalgia corner really well. In a year that’s felt like damn hard going for many, I think more than ever people…

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BURN ♥s procurement

December 2, 2009

After a few long-winded tender processes and chats with others in the industry about procurement and how they affect marketing, we realised that there’s some common preconceptions and stereotypes… Procurement only hire big, well-known agencies Pricing is more important than creativity People and relationships are unimportant Procurement people wear grey, don’t smile and aren’t interesting…

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Will iPhone app for nervous flyers take off?

November 16, 2009

The highly acclaimed Virgin ‘Flying without Fear’ course – with a 98% success rate – is now available as an app for the iPhone.  Will it take off?

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Food for thought

November 13, 2009

Now here at BURN towers we all love our food. It’s one of the true joys in life and second only to drink in our opinion. That said, even we were alarmed by a new site called Foodista. It brings the concept of the Wiki to cooking instructions, which in our view is a recipe…

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The pains and the gains 18 months on

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