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How to improve the growth of your business…

May 27, 2011

Improving growth is easy if you’re in the horticultural game… It’s simply a case of sun and water. This year’s Chelsea Flower Show had a lot of the former over its first few days. Unfortunately for us, yesterday they had a lot of the latter too. Typically that was the day that Julie and I…

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Football and technology. When will they learn…

March 7, 2011

Being an avid 5Live listener, I have heard countless pub pundits call in and give their view on the subject of technology in football – usually after their teams have been robbed of three points. Football has had a serious problem with change in the last few decades. This has been brought into sharp reality…

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Give estate agents a break

February 16, 2011

Ok, it’s popular to bash bankers and estate agents. But the latter have had a pretty tough time of it in recent years and have really had to up the ante to grab their share of the market. Cue my experience of Kinleigh Folkard and Hayward. I invited them in to value and potentially market…

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Premiere league event organisation

January 31, 2011

I went to the Premiere of Gnomeo and Juliet on Sunday with my children. Yes, in part I’m bragging but there is also a serious point to mentioning it. From an experiential perspective I was amazed by the effort that had gone into organising the event. For those that haven’t seen the trailer, the film tells the story of the…

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30 B4 30

January 7, 2011

I was having yet another idle drunken chat with a good friend of mine about not being as active as we once were, and being closer to 30 than we would like to admit. Through the fog of denial emerged an idea to challenge ourselves in some way. After a couple of weeks of batting…

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Truth is stranger than fiction

December 6, 2010

Imagine a world where marketeers spoke only the truth. What a scary thought. And it’s on that basis that the following video may raise a smile. Beware, there’s some choice language in it… The Truth in Advertising

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"I’m a Celebrity"…the ultimate PR tool?

December 6, 2010

One of the first things that we’ve found ourselves doing during the average office morning, as everyone is settling down to their first coffee of the day and watching the emails pouring in, is a quick catch up on the previous night’s I’m a Celebrity Get Me Out Of Here episode.

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Thinking tenth dimensionally.

November 26, 2010

We’re often look for new ways to push our thinking, expand our creativity and think outside of the box. But what will we find outside of the box? Another box maybe? Could it be one giant never ending Russian doll? (Whatever was the point of those things? I digress…). This sort of philosophical thought can…

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Karma

November 12, 2010

We’ve always believed in karma at BURN. Be respectful, be kind…and don’t go looking for trouble because what goes round comes round. It’s stood us in good stead. And we think this is a lovely example, especially since this species is ‘deer’ to our hearts.

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Google's Demo Slam

November 8, 2010

The people at Google have been busy. They’ve been hard at work creating awesome free tools like Sketchup (3D sketching software – check it out) as well as (accidentally) stealing borrowing our personal data. They’ve been so productive that most of us mere mortals have lost track of the tools they have produced. And I imagine that…

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Personal Services…

November 5, 2010

It’s a fairly well understood principle in marketing that the more relevant a communication is to an individual, the more likely that individual is to respond to it. Of course, the greater the level of response, the more revenue and profit is generated. Obviously, in certain media, personalisation can be difficult – impossible even. However…

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Let's raise a glass to One…

July 6, 2010

Last night was the fifth birthday of One. I was delighted to attend the party held, naturally enough, at One Mayfair. It was a fantastic night in an amazing venue and a chance for all involved in the success of the project to celebrate together. I even got to meet pop royalty in the form of the…

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The true cost of our dismal display in the FIFA World Cup 2010

June 30, 2010

The wheels have well and truly fallen off the bandwagon as England humiliatingly crash out of the FIFA World Cup. Even more disappointing after this group of players was said to offer “our best chance to win since ‘66”. This ladies and gentlemen, was our “Golden Generation”.

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Business is growing…

June 3, 2010

We’re delighted to be working with the RHS on their membership marketing strategy. It’s great to be flexing our subsciption marketing muscles on such a prestigious brand. To celebrate the start of what we hope is a long and fruitful relationship, we headed off to Chelsea the other day for an afternoon of floral immersion. Some…

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Want creative that works? Ask the audience

April 30, 2010

Our Julie has been moonlighting as a journalist recently. If you didn’t see her article in Marketing Week, we’ve included it below.

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