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Now or never…

February 12, 2010

Consumers today are spoilt for choice as companies are becoming increasingly consumer-centric in their efforts to please and retain customers. The online world is leading the way forward satisfying this real time ‘need it now’ mentality. Consumers now have the opportunity to shop around until they find the right product, at the right price and…

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Is Facebook destroying real relationships?

January 25, 2010

In this technological age, most people are members of some form of ‘social networking website’ – the likes of MySpace for those who make music, Bebo for the younger generation, LinkedIn for the business professionals and Facebook for almost, well, everybody. But is this necessarily a good thing? 

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Snow joke

January 15, 2010

Thank goodness we’re now seeing temperatures increase and the snow slowly melt. It’s been a weird start to 2010. Most of us returned to work after the break invigorated and optimistic. We all had a few days of recovery after New Year’s Eve and the improving economy made everyone feel much more positive about the…

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Has politics got the X Factor?

December 17, 2009

In a recent interview, Simon Cowell seemed quite convinced about the merits of a politics based X Factor. Now this is a nice one for Mr Cowell’s bottom line and for TV ad revenue, but do we think it will be beneficial in a wider sense? Mr Cowell is a clever man. And he has effectively seen…

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Feel-good festive ad

December 10, 2009

I’ve had enough of shouty, noisy, salesy Christmas TV ads already. But blimey, have Waitrose got their TV cracked this Christmas! It might just be me being schmaltzy but I think they’ve captured the nostalgia corner really well. In a year that’s felt like damn hard going for many, I think more than ever people…

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BURN ♥s procurement

December 2, 2009

After a few long-winded tender processes and chats with others in the industry about procurement and how they affect marketing, we realised that there’s some common preconceptions and stereotypes… Procurement only hire big, well-known agencies Pricing is more important than creativity People and relationships are unimportant Procurement people wear grey, don’t smile and aren’t interesting…

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Will iPhone app for nervous flyers take off?

November 16, 2009

The highly acclaimed Virgin ‘Flying without Fear’ course – with a 98% success rate – is now available as an app for the iPhone.  Will it take off?

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Food for thought

November 13, 2009

Now here at BURN towers we all love our food. It’s one of the true joys in life and second only to drink in our opinion. That said, even we were alarmed by a new site called Foodista. It brings the concept of the Wiki to cooking instructions, which in our view is a recipe…

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Party Pictures

November 6, 2009

One camera and several incompetent photographers later, came 11 shocking pictures from the BURN 4th birthday party. Check out our photostream at

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Twitter ye not

November 6, 2009

After years advising clients on the benefits of social media and doing nothing about it ourselves, we’ve finally got our own house in order and gone all Web 2.0 here at BURN towers. First a new blog and now we’re on Twitter. Exciting stuff eh? We’re on the hunt for followers now. Without those, it’s…

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The morning after the night before…

November 6, 2009

Why do we do it to ourselves… We had a great birthday party at So Bar last night but we’re feeling the effects today. We’ve all been doing some serious carb-loading and fluids (of the non-alcoholic variety) are being consumed by the bucket load. Remind me never to mix Mojito’s, neat Tequila and lager again… Thanks…

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Remember, remember the 5th of November…

November 4, 2009

It’s our birthday on Bonfire Night and we’ll be 4 years old! Like all toddlers we’re (surprisingly) full of energy and growing all the time. We’ve even been known to answer back. Needless to say, we’ll be raising a glass or two to celebrate this auspicious occasion. A local hostelry has been booked, bunting and…

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A whole new site

October 20, 2009

Hope you like our new website? It’s been a while coming, and there’s more to be added in ‘Phase 2’, but it’s nice to have a fresh lick of paint. Special thanks to Sean and Dave for the styling, Christian for the lovely SWFs and Sam and Ed for pulling it all together. We’d love…

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