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Innovations that have recently caught my eye.

February 8, 2018

With my inbox flooded daily with myriad newsletters of all shapes, sizes and subject matter, I can’t help but be aware of some of the most recent innovations cropping up in the marketing world. While some will almost certainly have little or no traction, these ten below I find truly exciting. Read on to see…

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Influencer Marketing: what is it?

Influencer marketing: what is it and what can it do?

February 5, 2018

Influencer marketing, courtesy mostly of Instagram and Youtube, is already big. Influencer marketing, courtesy mostly of Instagram and Youtube, again, is going to get bigger. That’s why it’s being spoken about so much as we steam on in to 2018. Let’s take a look at what it is and how we predict it panning out…

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marketing event

BURN’s shortlist of 2018 marketing events

January 31, 2018

It’s almost the end of January and, for many of us, a busy and productive month. You may have made some new years resolutions that could now be broken or reaffirmed. We had some attempts at Veganuary, dry January,  reading more and for some of us, it was about learning more. One thing we’d suggest…

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Facebook’s new algorithm is changing your News Feed – How will it affect advertisers and publishers?

January 23, 2018

During the past ten years, nearly 300 print titles have unceremoniously disappeared from the news shelves. Meanwhile, social media and our subsequent mobile addiction have managed to carve an idiosyncratic space in the foreground of our everyday. Whilst rapid digitalisation has created a new world of pioneering developments for many industries, the potent tenacity of…

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2018

Top 5 Marketing Trends for 2018

January 2, 2018

It’s January 2nd 2018 and for most of us, this marks the first day back at work (side note: where did 2017 go?). This time of year is characterised by looking forward at the year ahead, so a natural place for me to kick-off BURN’s blog for this year was predicting the Top 5 Marketing Trends…

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Advent Calendars

Advent Calendars and their Marketing Benefits: Our Shortlist

November 24, 2017

It’s come to our attention that many brands have been creating wonderful advent calendars for the past few years. No longer is an advent calendar simply revenue generating opportunity for brands and a delicious chocolatey treat for consumers. They provide an opportunity for huge social media traction as well as a way to ‘paid-sample’ new…

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Elephant family Generation Z

Who are Generation Z? A Guide to Age Group Categorisation.

November 24, 2017

Whilst I’m not one for putting people into boxes, as a geographer, I do find the impact of social, economic, cultural and spatial factors on people’s behaviour very interesting. Numerous studies show that global events and cultures affect personality and behavioural patterns of socio-demographic groups. And from my perspective, myself part of Generation Z, lots…

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Richmond sunset

Top 10 Things to do in Richmond

November 21, 2017

I must admit that we BURNers are very lucky to work in such a lovely part of London. As I enter my third month at the agency, exploring Richmond during my lunch hour remains a highlight of every day.  Some of things I would have recommended have previously been touched on in our Jess’s post on Most…

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The Art of Marketing

The Art of Marketing: Christie's and the "Holy Grail"

November 16, 2017

In one room, for nineteen minutes, five bidders crossed swords – The fight surrounded the momentous sale of Leonardo da Vinci’s “Salvator Mundi,” which sold on Wednesday night for an eye-watering $450.3 million, pulverising the high for any piece of artwork sold at auction. It eclipsed the sale of Picasso’s “Woman of Algiers,” which was…

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Direct Mail

When is Direct Mail appropriate? Ask yourself these questions…

November 13, 2017

Most marketers acknowledge that, when approached correctly, Direct Mail can be a mighty and impactful marketing channel. Last year, a study by a Canadian neuromarketing firm found that Direct Mail requires 21% less cognitive effort to process than digital media, suggesting that it is both easier to understand and more memorable. Direct Mail has downsides…

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Global Creativity

Cannes Lions 2017 review: a celebration of creativity.

November 7, 2017

I was fortunate enough to go along to a presentation of the 2017 Cannes Lions Awards Winners presented by Patrick Collister, Google’s Head of Design and organised by the MAA a little while ago. It was a brilliant showcase of global creativity. Collister split the awards into four ‘festivals’: Technology, Ads, Goodness and Content, then proceeded…

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Halloween Social

November 1, 2017

Yesterday we had a social to celebrate Halloween. Yes, on a Tuesday night. The rationale was to celebrate on actual Halloween, but in hindsight that was deranged decision. Never again. Moving on from the regret, the celebrations began early with the consumption of copious festive doughnuts and pun-filled team training. Then, after work, some of…

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Trick or Treat: Brands Embracing Halloween This Year

October 31, 2017

As an American, I was raised to know what autumn meant. That first crisp day after the summer heat signified an important shift in the landscape: Pumpkin Spice EVERYTHING, everyone swooning over the colour of the falling leaves, and the plans for Halloween beginning anew. Parties lasted for a week, with a different costume for…

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Diversity and talent are not mutually exclusive

October 23, 2017

  When you’re used to privilege, equality feels like oppression.” – Cindy Gallop The contentious words of M&C Saatchi’s group chief creative officer Justin Tindall echoed across the hollow chambers of social media this week after he asserted that he was “bored of diversity being prioritised over talent.” This statement, sandwiched between hot air surrounding…

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Subject line showdown

Subject Line Standoff

October 18, 2017

Subject lines are simultaneously an art and a science and they’re a big part of my role as a copywriter because we want those nicely designed emails we all spend hours on to be seen. But there’s a problem, people like me, non-openers. So then it occurred to me, I should build a campaign to…

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The pains and the gains 18 months on

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