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The Art of Marketing

The Art of Marketing: Christie's and the "Holy Grail"

November 16, 2017

In one room, for nineteen minutes, five bidders crossed swords – The fight surrounded the momentous sale of Leonardo da Vinci’s “Salvator Mundi,” which sold on Wednesday night for an eye-watering $450.3 million, pulverising the high for any piece of artwork sold at auction. It eclipsed the sale of Picasso’s “Woman of Algiers,” which was…

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Direct Mail

When is Direct Mail appropriate? Ask yourself these questions…

November 13, 2017

Most marketers acknowledge that, when approached correctly, Direct Mail can be a mighty and impactful marketing channel. Last year, a study by a Canadian neuromarketing firm found that Direct Mail requires 21% less cognitive effort to process than digital media, suggesting that it is both easier to understand and more memorable. Direct Mail has downsides…

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Global Creativity

Cannes Lions 2017 review: a celebration of creativity.

November 7, 2017

I was fortunate enough to go along to a presentation of the 2017 Cannes Lions Awards Winners presented by Patrick Collister, Google’s Head of Design and organised by the MAA a little while ago. It was a brilliant showcase of global creativity. Collister split the awards into four ‘festivals’: Technology, Ads, Goodness and Content, then proceeded…

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Halloween Social

November 1, 2017

Yesterday we had a social to celebrate Halloween. Yes, on a Tuesday night. The rationale was to celebrate on actual Halloween, but in hindsight that was deranged decision. Never again. Moving on from the regret, the celebrations began early with the consumption of copious festive doughnuts and pun-filled team training. Then, after work, some of…

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Trick or Treat: Brands Embracing Halloween This Year

October 31, 2017

As an American, I was raised to know what autumn meant. That first crisp day after the summer heat signified an important shift in the landscape: Pumpkin Spice EVERYTHING, everyone swooning over the colour of the falling leaves, and the plans for Halloween beginning anew. Parties lasted for a week, with a different costume for…

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Diversity and talent are not mutually exclusive

October 23, 2017

  When you’re used to privilege, equality feels like oppression.” – Cindy Gallop The contentious words of M&C Saatchi’s group chief creative officer Justin Tindall echoed across the hollow chambers of social media this week after he asserted that he was “bored of diversity being prioritised over talent.” This statement, sandwiched between hot air surrounding…

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Subject line showdown

Subject Line Standoff

October 18, 2017

Subject lines are simultaneously an art and a science and they’re a big part of my role as a copywriter because we want those nicely designed emails we all spend hours on to be seen. But there’s a problem, people like me, non-openers. So then it occurred to me, I should build a campaign to…

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Most Instagrammable London Spots to Visit Now

October 11, 2017

Never before has the art of visual storytelling been more popular or more relevant, and no other social media platform has shaped the capacity for mass-sharing visuals and lifestyle-influence quite like Instagram. A recent article published in The Independent has gone so far as to propose that the most important factor millennials and Gen Z…

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When sex stopped selling

October 9, 2017

Last Monday, Advertising Week met for a candid panel called ‘The Truth About Gender Bias in Ads in 2017,’ to ignite conversations around the proverbial hamster wheel of gender stereotyping. Madeline Di Nonno, chief executive officer of the Geena Davis Institute on Gender in Media, opened the panel with some astonishing statistics which left her…

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ask more questions

‘WTF does that mean?’ A Guide to Marketing and Business-Related Jargon

October 4, 2017

Hello again. As promised in my last post, here is my marketing and business-related jargon guide. Just in case you didn’t read my first post (you can amend this mistake by enjoying it here), to fill you in, I am fresh out of university having read Geography at Royal Holloway, University of London and this…

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Feeder

Ciao Rachel!

September 29, 2017

Yesterday was a very sad day for us. It was our very own Rachel’s last day with us before starting her dream job at Battersea Dogs and Cats Home. To give her a good send off in true BURN style, the whole team went for a very quiet drink (ahem) at The Marlborough on Richmond…

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TOP 5 DIRECT MARKETING NEWS STORIES

September 27, 2017

September’s direct marketing news headlines JOHN LEWIS FIRST RETAILER IN THE UK TO USE 360 VIDEO ADVERTISING An increasingly popular way to target ads directly isn’t just by channel, but also through format. John Lewis is increasingly focusing on social media, and is the first UK retailer to test 360 video. GDPR FORECAST TO CREATE…

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First job at UK's number 1 eCRM agency

First Job in Marketing – My Advice

September 20, 2017

Monday 11th September 2017 marked the start of my first ever week of full-time employment. One week onwards, first-day jitters in check, I can genuinely now say I loved every minute of it, even filling in the forms – yes, really. Why? It felt like I was signing up to adult life and an exciting…

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BURN Meets Unbound 2017

August 7, 2017

Earlier this month, I ventured out of my South West bubble to visit the East (London that is). The event was Unbound 2017: An event touting the power of uncovering innovation and promising connections to brands and corporations with disruptive technologies.  I arrived at the industrial, East London venue (Old Truman Brewery) marching past gaudy…

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