Top 5 Direct Marketing News Stories
September’s direct marketing news headlines
JOHN LEWIS FIRST RETAILER IN THE UK TO USE 360 VIDEO ADVERTISING
An increasingly popular way to target ads directly isn’t just by channel, but also through format. John Lewis is increasingly focusing on social media, and is the first UK retailer to test 360 video.
GDPR FORECAST TO CREATE MORE EFFICIENT DATA ECONOMY
Despite the clear risks of immediate fines in light of GDPR, Daniel Gilbert argues it as an opportunity. He claims that new regulations will naturally increase the targeting, relevance and therefore cost-effectiveness of communications.
ROYAL MAIL SAYS 26% BUY FROM DIRECT MAIL
Response rates only marginally vary from digital natives to retirees. Clients have voted us the UK’s #1 Direct Marketing Agency four times since 2012, so get in touch to find out how we can help your business get results.
ADOBE SHOWCASE UPCOMING AI EMAIL CAPABILITY
Using its Sensei AI Platform, Adobe is testing intelligent software capable of finding and personalising images to recipients on the fly. Although not available on the open market yet and totally reliant on good data feeds, it’s an interesting prospect.
BUSINESSES RISK LOSING LOTS OF THEIR TARGETABLE DATA
Upcoming changes in European legislation on 25 May 2018 mean all businesses will need to rethink how they handle data. If you’d like to ensure you can talk to the maximum number of people on your customer and prospect databases going forward, contact us about re-permissioning campaigns now.
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