Fighting for every heart beat
We’ve worked with the British Heart Foundation for a number of years. Our work includes everything from on-going acquisition campaigns for their educational programme 'Heart Matters' through to campaigns to drive donations to BHF shops.
Recruiting members efficiently
For the last 4 years, we've worked with the BHF to drive membership of Heart Matters, its heart health educational programme. Over time, we've increased efficiency by testing media and using BURN's Proven Creativity research methodology to identify the creative approach most likely to deliver response.
We created a multi-media campaign to drive stock donations from people moving house. We focused on the BHF's collection service, which made donating large items really simple.
A Mobile App to Save Lives
We developed a mobile app which allowed people to register the location of portable defibrillators and log them on a database - helping reduce the time within which people having heart attacks receive life-saving treatment.
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