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Top tips for account handlers
As the main day to day contact, Account Handlers help ensure the client’s overall needs are met by co-ordinating the agency services. It’s a vital role and requires certain skills. Here are my top tips for account handling excellence: Lists are your friends! With the sheer number of tasks you need to manage every day,…
Read MoreThe Art of the Copywriter
One thing that always surprises me is the way people often undervalue the profession of copywriting. The fact is that good copy can make or break a communication. They say that ‘a picture paints a thousand words’. True enough. But it’s rare that a picture alone can tell the full story. Think how many advertisements…
Read MoreTV ad for Intuit
We’re pleased to say that our TV advertisement for Intuit QuickBooks, the UK’s number one small business accounting software, is live on air. The direct response TV ad was produced in 30 second and 60 second lengths and is running on mix of Sky channels targeting small business owners. Designed to drive direct sales,…
Read MoreHow to Get Rich Quick – The Lesson Behind the Facebook IPO
The IPO of Facebook is producing some amazing stories of wealth. Of course the main focus is on Mark Zuckerberg and the billions he’ll be worth. Not bad for a young man who set up his company 8 years ago. But that’s a story that’s been circulating for years. The staggering numbers have just been…
Read MoreA new site and a Christmas competition!
The more perceptive amongst you might have noticed that we have a luvverly new site. Thanks to everyone that’s got stuck in and fitted it around client work – especially Adam and Andrew. Extra special thanks to some of our lovely clients who wanted to go on video and sing our praises. Take a minute…
Read MoreWhen good ideas go viral…
One good way to rate the value of a marketing idea is to assess its virality. Does the concept have sufficient cut-through and engagement to encourage the target audience to spread the message on your behalf? There’s a general perception that this type of behaviour only ever happens in the business-to-consumer environment and more often…
Read MoreDoing your bit for East Africa
The scenes unfolding in East Africa are truly awful. The misery inflicted on thousands of families by the droughts brings tears to the eyes. An article in the Sun the other day shone a light on the generosity of the British towards catastrophic events such as this. Britain led the list of donators with £90m…
Read MoreJoin the Team
So, we got your attention. Good. Because that’s part of what we do really well at BURN. We get the attention of the people our clients are trying to reach. Then we stimulate response by getting the right message across to them. And we use all kinds of channels to do it…from DM to TV…
Read MoreTop Tips to Improve Direct Mail and Email Results
We’re often asked whether there are any sure-fire ways to improve client’s direct marketing effectiveness. It’s a difficult question to answer. The problem is that each piece of direct marketing is different in terms of objective, target audience, incentives used, selected communication media etc. The things that make one campaign successful won’t necessarily work on…
Read MoreHow to improve the growth of your business…
Improving growth is easy if you’re in the horticultural game… It’s simply a case of sun and water. This year’s Chelsea Flower Show had a lot of the former over its first few days. Unfortunately for us, yesterday they had a lot of the latter too. Typically that was the day that Julie and I…
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