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Football and technology. When will they learn…

By Adam Ball / March 7, 2011

Being an avid 5Live listener, I have heard countless pub pundits call in and give their view on the subject of technology in football – usually after their teams have been robbed of three points. Football has had a serious problem with change in the last few decades. This has been brought into sharp reality…

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Give estate agents a break

By Adam Ball / February 16, 2011

Ok, it’s popular to bash bankers and estate agents. But the latter have had a pretty tough time of it in recent years and have really had to up the ante to grab their share of the market. Cue my experience of Kinleigh Folkard and Hayward. I invited them in to value and potentially market…

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Premiere league event organisation

By Adam Ball / January 31, 2011

I went to the Premiere of Gnomeo and Juliet on Sunday with my children. Yes, in part I’m bragging but there is also a serious point to mentioning it. From an experiential perspective I was amazed by the effort that had gone into organising the event. For those that haven’t seen the trailer, the film tells the story of the…

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30 B4 30

By Adam Ball / January 7, 2011

I was having yet another idle drunken chat with a good friend of mine about not being as active as we once were, and being closer to 30 than we would like to admit. Through the fog of denial emerged an idea to challenge ourselves in some way. After a couple of weeks of batting…

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Truth is stranger than fiction

By Adam Ball / December 6, 2010

Imagine a world where marketeers spoke only the truth. What a scary thought. And it’s on that basis that the following video may raise a smile. Beware, there’s some choice language in it… The Truth in Advertising

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"I’m a Celebrity"…the ultimate PR tool?

By Adam Ball / December 6, 2010

One of the first things that we’ve found ourselves doing during the average office morning, as everyone is settling down to their first coffee of the day and watching the emails pouring in, is a quick catch up on the previous night’s I’m a Celebrity Get Me Out Of Here episode.

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Thinking tenth dimensionally.

By Adam Ball / November 26, 2010

We’re often look for new ways to push our thinking, expand our creativity and think outside of the box. But what will we find outside of the box? Another box maybe? Could it be one giant never ending Russian doll? (Whatever was the point of those things? I digress…). This sort of philosophical thought can…

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BURN ♥s procurement

By Adam Ball / December 2, 2009

After a few long-winded tender processes and chats with others in the industry about procurement and how they affect marketing, we realised that there’s some common preconceptions and stereotypes… Procurement only hire big, well-known agencies Pricing is more important than creativity People and relationships are unimportant Procurement people wear grey, don’t smile and aren’t interesting…

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Remember, remember the 5th of November…

By Adam Ball / November 4, 2009

It’s our birthday on Bonfire Night and we’ll be 4 years old! Like all toddlers we’re (surprisingly) full of energy and growing all the time. We’ve even been known to answer back. Needless to say, we’ll be raising a glass or two to celebrate this auspicious occasion. A local hostelry has been booked, bunting and…

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