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The Power of Data

Best Agency for Data 2021

By Guy / May 25, 2021

We’re delighted to announce that we’ve won the Best Agency for Data 2021 at The Drum Recommends awards for the second year running. These awards are voted for by clients – making them all the more desirable. Data is increasingly recognised as one of the most valuable assets in any organisation. So, being acknowledged as…

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Effectiveness Awards

Why ‘Best for Effectiveness’ is an award we would love

By Guy / May 7, 2021

Regular followers of either this blog or our social channels will have noticed the recent news that we’re finalists in 5 categories in The Drum Recommends Awards – Best for Creativity and Innovation, Best for Strategic Thinking, Best for Effectiveness, Best for Direct Marketing and Best for Data. I was reflecting on this wonderful news…

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Email Marketing Experts

Best Email Marketing Agency – We Will See…

By Guy / September 24, 2020

We’re delighted to announce that we’ve been nominated once again as the Best Email Marketing Agency in the UK in The Drum Recommends Digital Awards 2020. At a time where marketers are tightening their belts and strapping in for a bumpy ride, efficient channels such as email are a lifesaver. However, email is often an…

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Award nominations for BURN

Some Good News in Dark Times – More Award Nominations…

By Guy / April 15, 2020

Let’s face it, we’re operating in a world unlike anything we’ve ever experienced. Many businesses are currently closed or not operating fully. Millions of workers are at home – being paid by the government to avoid lay-offs by their employers and businesses are going to the wall on a daily basis. And that’s all set…

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eCRM

eCRM Newsletters: Our 9 Top Tips

By Emma Haynes / February 24, 2020

eCRM (Electronic Customer Relationship Management) newsletters aren’t as simple as they can first appear. For one, the modern-day inbox is overcrowded and therefore the competition to cut-through the noise is intense. By way of contextualising this, the average office worker receives 120 emails every day. In addition to this, you can’t just send one fantastic…

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Brand Response - Art and Science

Brand Response – The Answer to the Art v. Science Debate

By Guy / February 20, 2020

The effectiveness of great marketing is built on both art and science.  Achieving the perfect balance between these two areas creates memorable campaigns that achieve commercial results. It always surprises us how few companies and agencies consider the importance of both these elements when developing campaigns. People tend to hold a strong belief in the…

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Secrets of Travel CRM

By Emma Haynes / January 28, 2020

Travel CRM should not be this hard: “Our gift to you as a loyal customer.” “Our holidays are now reduced by 10% for the next 5 days.”   Hang on! I am allegedly an important loyal customer, I have booked three holidays with you in the last five years and that has earned me the…

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eCRM Award Win

BURN voted Best eCRM Agency

By Guy / December 4, 2019

Last night (3rd December 2019) at the Drum Awards, BURN once again walked away with the title of Best eCRM Agency in the UK. The awards were held at the Marriot Grosvenor Square. They’re based on ratings clients give to agencies for different disciplines, and as a result carry even greater value to us. This…

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The Drum Recommends Awards Finalist

More awards nominations

By Guy / November 14, 2019

We’re nominated for two awards at The Drum Recommends Digital Awards. We’re up for ‘Best for Strategic Thinking’ and ‘Best for eCRM’. It’s the sixth year running we’ve been nominated as the UK’s Number 1 eCRM agency and we’ve won it four out of the last five times. The nomination is testament to another great…

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abandon basket

“Are you sure you want to go?”: Abandon Basket Emails

By Adam Ball / September 18, 2018

As email experts (we were voted the best eCRM agency in the UK at the Recommended Agency Register Digital Awards in June this year), part of what we do is look at how to maximise the impact of every email. For this post, we will be looking at better understanding the potential of abandon basket…

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