Best practice
BURN voted Best eCRM Agency
Last night (3rd December 2019) at the Drum Awards, BURN once again walked away with the title of Best eCRM Agency in the UK. The awards were held at the Marriot Grosvenor Square. They’re based on ratings clients give to agencies for different disciplines, and as a result carry even greater value to us. This…
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More awards nominations
We’re nominated for two awards at The Drum Recommends Digital Awards. We’re up for ‘Best for Strategic Thinking’ and ‘Best for eCRM’. It’s the sixth year running we’ve been nominated as the UK’s Number 1 eCRM agency and we’ve won it four out of the last five times. The nomination is testament to another great…
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“Are you sure you want to go?”: Abandon Basket Emails
As email experts (we were voted the best eCRM agency in the UK at the Recommended Agency Register Digital Awards in June this year), part of what we do is look at how to maximise the impact of every email. For this post, we will be looking at better understanding the potential of abandon basket…
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What makes BURN an award winning agency?
BURN is an award winning agency. For the past few years we’ve been gaining recognition for our work in DM, email, CRM, digital, data and plenty more. Most recently, at the RAR awards, we took home not one but five accolades – our best haul ever. But what makes us stand out from the crowd? At the…
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Travel CRM: Getting the basics right
Let’s be honest upfront, I love a holiday! Travelling is one of my main loves and I’m a sucker for anywhere ‘new and exciting’. That’s partially why I’m interested in travel CRM. I love the whole thing – from the excitement building as I explore possible destinations (already boring my friends), to the actual experience…
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Email marketing – could a re-think do wonders to your campaign success?
Email continues to be a great channel to promote your brand, product or service. However, in the world of over-clogged inboxes and falling concentration spans it’s no surprise that only a fraction of emails sent are ever actually read. However, it’s not all bad news for email. There’s so much you can do to engage an…
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GDPR – What Makes You Tick?
GDPR is a hot topic at the moment. There are countless seminars, pieces of content and advice on offer to those companies seeking illumination and guidance. If your business has not yet decided its approach – now’s the time to do so, as the 25 May deadline is fast approaching. The ICO is a good…
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Facebook’s new algorithm is changing your News Feed – How will it affect advertisers and publishers?
During the past ten years, nearly 300 print titles have unceremoniously disappeared from the news shelves. Meanwhile, social media and our subsequent mobile addiction have managed to carve an idiosyncratic space in the foreground of our everyday. Whilst rapid digitalisation has created a new world of pioneering developments for many industries, the potent tenacity of…
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Cannes Lions 2017 review: a celebration of creativity.
I was fortunate enough to go along to a presentation of the 2017 Cannes Lions Awards Winners presented by Patrick Collister, Google’s Head of Design and organised by the MAA a little while ago. It was a brilliant showcase of global creativity. Collister split the awards into four ‘festivals’: Technology, Ads, Goodness and Content, then proceeded…
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CRM: The Art of “Thank You”
If there’s one word that CRM relies on, it’s “Thank You”. Oh wait that’s two words, but you get the point. So here are a few tips to help you get the most out of your Customer Relationship Management (CRM) programme. The key to CRM T – Test and learn Once you build up a…
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