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eCRM

eCRM Newsletters: Our 9 Top Tips

By Emma Haynes / February 24, 2020

eCRM (Electronic Customer Relationship Management) newsletters aren’t as simple as they can first appear. For one, the modern-day inbox is overcrowded and therefore the competition to cut-through the noise is intense. By way of contextualising this, the average office worker receives 120 emails every day. In addition to this, you can’t just send one fantastic…

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Secrets of Travel CRM

By Emma Haynes / January 28, 2020

Travel CRM should not be this hard: “Our gift to you as a loyal customer.” “Our holidays are now reduced by 10% for the next 5 days.”   Hang on! I am allegedly an important loyal customer, I have booked three holidays with you in the last five years and that has earned me the…

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eCRM Award Win

BURN voted Best eCRM Agency

By Guy / December 4, 2019

Last night (3rd December 2019) at the Drum Awards, BURN once again walked away with the title of Best eCRM Agency in the UK. The awards were held at the Marriot Grosvenor Square. They’re based on ratings clients give to agencies for different disciplines, and as a result carry even greater value to us. This…

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The Drum Recommends Awards Finalist

More awards nominations

By Guy / November 14, 2019

We’re nominated for two awards at The Drum Recommends Digital Awards. We’re up for ‘Best for Strategic Thinking’ and ‘Best for eCRM’. It’s the sixth year running we’ve been nominated as the UK’s Number 1 eCRM agency and we’ve won it four out of the last five times. The nomination is testament to another great…

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abandon basket

“Are you sure you want to go?”: Abandon Basket Emails

By Adam Ball / September 18, 2018

As email experts (we were voted the best eCRM agency in the UK at the Recommended Agency Register Digital Awards in June this year), part of what we do is look at how to maximise the impact of every email. For this post, we will be looking at better understanding the potential of abandon basket…

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BURN voted Best eCRM Agency

By Adam Ball / June 26, 2018

The BURN team scooped yet another award the other week at the Recommended Agency Register Digital Awards – Best eCRM agency in the UK. We’re made up to have been recognised by clients far and wide – it’s their scoring of us and over 9,000 other agencies that leads to these accolades. This is BURN’s 6th award…

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Travel CRM

Travel CRM: Getting the basics right

By Adam Ball / May 3, 2018

Let’s be honest upfront, I love a holiday! Travelling is one of my main loves and I’m a sucker for anywhere ‘new and exciting’. That’s partially why I’m interested in travel CRM. I love the whole thing – from the excitement building as I explore possible destinations (already boring my friends), to the actual experience…

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Inspiring to email computer

Email marketing – could a re-think do wonders to your campaign success?

By Adam Ball / April 19, 2018

Email continues to be a great channel to promote your brand, product or service. However, in the world of over-clogged inboxes and falling concentration spans it’s no surprise that only a fraction of emails sent are ever actually read. However, it’s not all bad news for email. There’s so much you can do to engage an…

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CRM relies on thanking your customers, whether by email, DM or on social media. Here's a guide on how best to make your customers feel valued.

CRM: The Art of “Thank You”

By Adam Ball / July 21, 2017

If there’s one word that CRM relies on, it’s “Thank You”. Oh wait that’s two words, but you get the point. So here are a few tips to help you get the most out of your Customer Relationship Management (CRM) programme. The key to CRM T – Test and learn Once you build up a…

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Best eCRM Agency - Beers

Best eCRM Agency – we've done it again!

By Adam Ball / June 15, 2017

More success for BURN to report – this time at last night’s RAR Digital Awards.  I’m pleased to say that against tough and extensive competition (there are over 9,000 agencies whose client ratings are evaluated to determine the winner), we were voted the UK’s Number 1 eCRM Agency. It’s the second year in a row,…

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The pains and the gains 18 months on

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