CRM

The Drum Recommends Awards Finalist

More awards nominations

By Guy / November 14, 2019

We’re nominated for two awards at The Drum Recommends Digital Awards. We’re up for ‘Best for Strategic Thinking’ and ‘Best for eCRM’. It’s the sixth year running we’ve been nominated as the UK’s Number 1 eCRM agency and we’ve won it four out of the last five times. The nomination is testament to another great…

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abandon basket

“Are you sure you want to go?”: Abandon Basket Emails

By Adam Ball / September 18, 2018

As email experts (we were voted the best eCRM agency in the UK at the Recommended Agency Register Digital Awards in June this year), part of what we do is look at how to maximise the impact of every email. For this post, we will be looking at better understanding the potential of abandon basket…

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BURN voted Best eCRM Agency

By Adam Ball / June 26, 2018

The BURN team scooped yet another award the other week at the Recommended Agency Register Digital Awards – Best eCRM agency in the UK. We’re made up to have been recognised by clients far and wide – it’s their scoring of us and over 9,000 other agencies that leads to these accolades. This is BURN’s 6th award…

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Travel CRM

Travel CRM: Getting the basics right

By Adam Ball / May 3, 2018

Let’s be honest upfront, I love a holiday! Travelling is one of my main loves and I’m a sucker for anywhere ‘new and exciting’. That’s partially why I’m interested in travel CRM. I love the whole thing – from the excitement building as I explore possible destinations (already boring my friends), to the actual experience…

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Inspiring to email computer

Email marketing – could a re-think do wonders to your campaign success?

By Adam Ball / April 19, 2018

Email continues to be a great channel to promote your brand, product or service. However, in the world of over-clogged inboxes and falling concentration spans it’s no surprise that only a fraction of emails sent are ever actually read. However, it’s not all bad news for email. There’s so much you can do to engage an…

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CRM relies on thanking your customers, whether by email, DM or on social media. Here's a guide on how best to make your customers feel valued.

CRM: The Art of “Thank You”

By Adam Ball / July 21, 2017

If there’s one word that CRM relies on, it’s “Thank You”. Oh wait that’s two words, but you get the point. So here are a few tips to help you get the most out of your Customer Relationship Management (CRM) programme. The key to CRM T – Test and learn Once you build up a…

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Best eCRM Agency - Beers

Best eCRM Agency – we've done it again!

By Adam Ball / June 15, 2017

More success for BURN to report – this time at last night’s RAR Digital Awards.  I’m pleased to say that against tough and extensive competition (there are over 9,000 agencies whose client ratings are evaluated to determine the winner), we were voted the UK’s Number 1 eCRM Agency. It’s the second year in a row,…

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BURN has 3 nominations in the RAR digital awards

Digital awards finalists once again!

By Adam Ball / May 25, 2017

Time to kick up our heels! We’re happy to say that once again, we’ve been announced as finalists in the RAR Digital Awards 2017.  We are finalists in the RAR Digital Awards for: Unlike many award nominations within the industry, the RAR finalists (and subsequent winners) are selected based on the average rating given to…

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The Seven Deadly Sins of CRM

By Adam Ball / January 6, 2017

As architects of optimal CRM programmes for clients, we are often privy to CRM ‘pitfalls’ which we call the ‘Seven Deadly Sins of CRM’.  Avoid them at all costs if you truly wish to create positive and enduring customer relationships… ‘Pride’ can be positive for sure but it can also be your downfall – as…

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How to keep your CRM success on lockdown

Top tips for CRM success

By Adam Ball / June 5, 2014

Julie wrote a piece for the Guardian in which she outlined her top tips for CRM success. Here’s a summary of it. Setting out to create or improve your company’s Customer Relationship Management? Here are 7 top tips to help you reach CRM success. 1. Set up for CRM Success It’s absolutely essential to have…

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