Digital
“Are you sure you want to go?”: Abandon Basket Emails
As email experts (we were voted the best eCRM agency in the UK at the Recommended Agency Register Digital Awards in June this year), part of what we do is look at how to maximise the impact of every email. For this post, we will be looking at better understanding the potential of abandon basket…
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Influencer marketing: what is it and what can it do?
Influencer marketing, courtesy mostly of Instagram and Youtube, is already big. Influencer marketing, courtesy mostly of Instagram and Youtube, again, is going to get bigger. That’s why it’s being spoken about so much as we steam on in to 2018. Let’s take a look at what it is and how we predict it panning out…
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Facebook’s new algorithm is changing your News Feed – How will it affect advertisers and publishers?
During the past ten years, nearly 300 print titles have unceremoniously disappeared from the news shelves. Meanwhile, social media and our subsequent mobile addiction have managed to carve an idiosyncratic space in the foreground of our everyday. Whilst rapid digitalisation has created a new world of pioneering developments for many industries, the potent tenacity of…
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The Art of Marketing: Christie's and the "Holy Grail"
In one room, for nineteen minutes, five bidders crossed swords – The fight surrounded the momentous sale of Leonardo da Vinci’s “Salvator Mundi,” which sold on Wednesday night for an eye-watering $450.3 million, pulverising the high for any piece of artwork sold at auction. It eclipsed the sale of Picasso’s “Woman of Algiers,” which was…
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BURN Meets Unbound 2017
Earlier this month, I ventured out of my South West bubble to visit the East (London that is). The event was Unbound 2017: An event touting the power of uncovering innovation and promising connections to brands and corporations with disruptive technologies. I arrived at the industrial, East London venue (Old Truman Brewery) marching past gaudy…
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Best eCRM Agency – we've done it again!
More success for BURN to report – this time at last night’s RAR Digital Awards. I’m pleased to say that against tough and extensive competition (there are over 9,000 agencies whose client ratings are evaluated to determine the winner), we were voted the UK’s Number 1 eCRM Agency. It’s the second year in a row,…
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Digital awards finalists once again!
Time to kick up our heels! We’re happy to say that once again, we’ve been announced as finalists in the RAR Digital Awards 2017. We are finalists in the RAR Digital Awards for: Unlike many award nominations within the industry, the RAR finalists (and subsequent winners) are selected based on the average rating given to…
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Here's how to go viral… or maybe not.
We’d all like a viral hit on our hands right? Virals offer high reach at low cost and that’s tempting to any marketeer. But sadly, there’s a 99% chance that your content won’t catch on. That’s just down to the nature of the internet. We all know it’s a strange, unpredictable place. So, we can’t promise success.…
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BURN enhance digital capabilities through strategic acquisition
It’s with great pleasure and excitement that we can announce BURN has acquired digital agency Future Building. This enhances our digital offering further and means we have both capacity and capability to help clients with virtually any digital project – from enterprise level e-commerce websites through to mobile applications. BURN is already voted no. 1…
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When Innovation Doesn't Work
We love innovation. It’s what sets the trailblazers apart from the Sunday drivers, and we want to be seen as trailblazers in all we do. But sometimes it just doesn’t work out how things were intended. This is especially true in the world of Wearable Technology, a growth area for one of our clients, O2.…
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