General
BURN’s five top tips on warming up “Blue Monday” 2019
What and when is “Blue Monday”? Today marks “Blue Monday” 2019 – the most depressing day of the year. In 2005, UK-based psychologist Dr. Arnall coined the term “Blue Monday” to describe the third Monday in January: where bad weather, post-Christmas debt, missing spending time with loved ones at festive gatherings, Monday blues and breaking…
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Innovation Series: Wellness
Wellness undoubtedly became a buzz word in 2018 and is only set to ramp up as the “new year, new me” resolutions kick in (New Year’s Day didn’t count because of the hangover, right?). Being ‘well’ is no longer simply about physical health, it is an overall sense of sustained physical, mental and social wellbeing.…
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BURN voted Best eCRM Agency
The BURN team scooped yet another award the other week at the Recommended Agency Register Digital Awards – Best eCRM agency in the UK. We’re made up to have been recognised by clients far and wide – it’s their scoring of us and over 9,000 other agencies that leads to these accolades. This is BURN’s 6th award…
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What makes BURN an award winning agency?
BURN is an award winning agency. For the past few years we’ve been gaining recognition for our work in DM, email, CRM, digital, data and plenty more. Most recently, at the RAR awards, we took home not one but five accolades – our best haul ever. But what makes us stand out from the crowd? At the…
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GDPR – What Makes You Tick?
GDPR is a hot topic at the moment. There are countless seminars, pieces of content and advice on offer to those companies seeking illumination and guidance. If your business has not yet decided its approach – now’s the time to do so, as the 25 May deadline is fast approaching. The ICO is a good…
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BURN’s shortlist of 2018 marketing events
It’s almost the end of January and, for many of us, a busy and productive month. You may have made some new years resolutions that could now be broken or reaffirmed. We had some attempts at Veganuary, dry January, reading more and for some of us, it was about learning more. One thing we’d suggest…
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Facebook’s new algorithm is changing your News Feed – How will it affect advertisers and publishers?
During the past ten years, nearly 300 print titles have unceremoniously disappeared from the news shelves. Meanwhile, social media and our subsequent mobile addiction have managed to carve an idiosyncratic space in the foreground of our everyday. Whilst rapid digitalisation has created a new world of pioneering developments for many industries, the potent tenacity of…
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The Art of Marketing: Christie's and the "Holy Grail"
In one room, for nineteen minutes, five bidders crossed swords – The fight surrounded the momentous sale of Leonardo da Vinci’s “Salvator Mundi,” which sold on Wednesday night for an eye-watering $450.3 million, pulverising the high for any piece of artwork sold at auction. It eclipsed the sale of Picasso’s “Woman of Algiers,” which was…
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When sex stopped selling
Last Monday, Advertising Week met for a candid panel called ‘The Truth About Gender Bias in Ads in 2017,’ to ignite conversations around the proverbial hamster wheel of gender stereotyping. Madeline Di Nonno, chief executive officer of the Geena Davis Institute on Gender in Media, opened the panel with some astonishing statistics which left her…
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‘WTF does that mean?’ A Guide to Marketing and Business-Related Jargon
Hello again. As promised in my last post, here is my marketing and business-related jargon guide. Just in case you didn’t read my first post (you can amend this mistake by enjoying it here), to fill you in, I am fresh out of university having read Geography at Royal Holloway, University of London and this…
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