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King of burgers. King of marketing

By Adam Ball / August 27, 2015

In case you missed it, yesterday Burger King launched a genius campaign to form a one-time-only coalition with its nemesis, McDonald’s. Why? To celebrate, and raise awareness of, World Peace Day on September 21st. A website was launched, full page press ads ran in the New York Times and Chicago Tribune – the paper local…

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Red hot creative

By Adam Ball / July 30, 2015

If you’ve not yet seen our previous blog about One Minute Briefs, it’s a community of brilliant creatives on twitter who tackle ad briefs every weekday. The point of a One Minute Brief is to stop worrying about having bad ideas and just jot down an ad in sixty seconds. It’s a liberating concept and more often…

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Good luck Katarina!

By Adam Ball / July 6, 2015

Sometimes really amazing clients come along and everything about your relationship just works. That happened for us with Katarina Viglaska of the British Heart Foundation, with whom we have worked on their Heart Matters programme for three years now. Our close collaboration and shared ‘test and learn’ ethos has put us in the position to…

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The art of communication

By Adam Ball / June 26, 2015

With the huge number of communication platforms available today, it seems that getting in touch really should be easier than ever before. With calls, texts, Instant Messages, Skype, email and more, there’s no reason why we should ever struggle to hear from anyone. But is communication better or worse in today’s world? Fast, efficient, constant…

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Never stop improving

By Adam Ball / June 23, 2015

For anyone who doesn’t know (where have you been hiding?), One Minute Briefs is a community of creatives that respond to live briefs on twitter, every weekday. There’s only one rule – you have one minute to create an ad. Run by Nick Entwistle and his seemingly endless Bank of Creativity, the briefs range from speculative…

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Social media leads the polls

By Adam Ball / May 7, 2015

We already know social media is an absolute goldmine of data. In a world where people hate to share their personal information with marketers, a platform that actually makes people happy to do it is a very valuable thing indeed. But what’s genius about it, is the way it continues to gather data – continuously,…

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RAR Awards 2015 Winner – Best DM Agency

By Adam Ball / April 23, 2015

Fresh from a swanky evening of good food and great company, we’re happy to announce that last night we won Best Direct Marketing Agency in the UK for the second year in a row at the Recommended Agency Register Awards. We’ve enjoyed a lot of success with awards recently – most notably with RAR – having now…

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Language of the heart

By Adam Ball / April 15, 2015

Mark Zuckerberg surprised a lot of people last year when he addressed a packed Q&A session in Beijing, in Chinese. The audience members were impressed – as well they should’ve been. No one knew he spoke Chinese and it’s a difficult language to learn. Mr Zuckerberg said he learned the language so he could talk…

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BURN 2015 Chip Shop Awards entries

By Adam Ball / April 7, 2015

The Chip Shop Awards A celebration of creativity with no boundaries. The perfect place to show creative ads that otherwise might not see the light of day. Whether they’re for brands you don’t work for, for brands bound by guidelines or budget, or even ideas that wouldn’t get past industry regulators. A perfect world for creatives, really,…

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Facebook advertising – what’s not to like?

By Adam Ball / March 30, 2015

At the end of 2014 it was revealed that 2 million small businesses are now advertising on Facebook. A pretty hefty number… or is it? At BURN we’re not surprised – in fact we’ve been singing Facebook Ads’ praises to our Clients, and subsequently recommending and managing their Facebook campaigns, for some time now. Whether you’re…

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